ALDI's Good Different brand campaign is set to be a strong contender at the Cannes Lions this year. It’s easy to see why. They’ve tapped into what matters to everyday families the most - great value products.
With creativity, humour and most of all memorable TV spots like the one below, ALDI has set out to challenge the big supermarkets by breaking down the misconceptions everyday shoppers have about their perceived weaknesses. In doing so, ALDI seems to have wholeheartedly embraced the Good Different philosophy for its business.
In this latest instalment, ALDI turns the spotlight on the extreme side effects of eating too many artificial colours on a group of unsuspecting taste testers.
Check the ad out below:
This well-executed and funny ad shows adults going crazy after eating too much artificial colours and flavours. Being the only supermarket in the country to use no artificial colours in any products, is Good Different, after all.