Many people think that bigger agencies have more resources or have won many awards so they must be better. But a common complaint from clients in the marketplace is that they find the lack of service from bigger agencies frustrating.
Boutique agencies in the meantime are outperforming bigger agencies with benefits only a smaller agency can provide. So the next time you’re looking to get $2 or $3 return on investment for every $1 you invest with your creative projects, think small!
1 You get big agency talent at small agency pricing
Just because you’re paying big bucks to a large agency doesn’t mean you’ll be getting better service or more creative work. The big agency heavyweights who convinced you to sign up with the agency may not even work on your account.
On the other hand, small agencies have fewer people, specialising in each area. Savings made on lower overheads are passed on to clients.
2 Small agencies push the boundaries of what is possible
Creativity and innovation go hand in hand and is not exclusive to big agencies. In fact, small agencies are founded by top talent starting out on their own. They not only bring their expertise but are also forward thinkers, adapting ground-breaking new approaches to meet changing needs and stay ahead of the game.
3 Hands-on approach and personalised service
No big agency red tape or internal politics to deal with. Working with a smaller agency usually means the team meeting the client are usually the ones working on the job from start to finish.
There’s less chance of ambiguity of the client’s needs. Moreover, because the team takes ownership of their own projects there is a keen sense of accountability.
4 Small agencies often specialise
They will play to their strengths and excel in certain areas of service they provide, be it media buying, creative or marketing automation.
So for example, if you wanted a website designed you can go with a big agency that provides all kinds of design or you could go with a boutique agency that specialises in web design. It’s obvious to see which would be the more logical and cost-effective choice.
5 As invested in your results as you are
At smaller agencies, results are not measured by the awards won. Genuine effort and care is put into developing a personal relationship with every client because each client is important to the success of the agency. At Ultimate Edge Communications for example our main goal is to maximise the return on investment for our clients.
So, the next time you’re looking for big results, think small.
