COOPERATION, SUCCESS AND CONNECTION: THE KEY CONCEPTS AND KEY WORDS OF 2014

According to Getty Images, if you had to guess the most searched phrases of 2014 you’d be right to include Kim Kardashian and Taylor Swift. You also probably wouldn’t be surprised to learn Malaysia Airlines ranked rather highly after their series of unfortunate and tragic incidents.

However, news events and celebrity gossip aside, in their recent article on keyword search trends of 2014, Getty Images has provided some interesting insight into the recent mind frame of consumers.

For a complete list of the most searched phrases, read the full article here.

However, arguably the most relevant findings to the media market include their highest-ranking ‘conceptual terms’. In 2014 these searches were based on themes of ‘cooperation’, ‘success’ and ‘connection’. Consumers also searched for ‘inspiration’, ‘direction’ and ‘change’.

Sure individually these words don’t mean a great deal. But it’s interesting to look at the larger picture here. Ask yourselves what this could mean from a business perspective. Is there a possible trend in consumer thinking around the importance of coming together to instigate change? Are people perhaps more willing to take greater chances? Could there be a slightly higher tolerance of risk in order to achieve a shift in direction?

Keep these terms in mind when considering the creation of content for your consumers. If this is what people are searching for, then simply tailor your content to their needs. Capitalise on these key words and become involved in the dialogue. Not sure how? No problems, we are ready to help! Get in touch today, after all – it’s all about ‘connection’, ‘cooperation’ and our favourite ‘SUCCESS’!

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