I hope you enjoy this funny take on “Information Overload Syndrome!” After you’ve had a chuckle take a moment to think about your customers. Are you contributing to their IOS through your marketing efforts?
AdNews asked some creative and digital agencies what they thought was coming in 2015 in terms of what was important from a Marketing perspective – what to really focus on with your message & Marketing Traps to avoid.Read the full article here.
My selection of Do’s & Don’ts to keep you on track for 2015 are:
- DON’T be a part of the overload of meaningless content on websites, Youtube & social media – invest the time to create solid & effective Media Campaigns that speak TO your audience & not AT them.
- DON’T look for the brightest, best, most innovative, new shiny place to advertise – there is no PERFECT marketing strategy in one PERFECT medium – you have to take in all aspects of your brand & your customers to create the PERFECT solution overall which is highly likely to incorporate multiple media streams.
- DON’T ‘set & forget’ – you can’t afford to be lazy or ‘play it safe’ in the current media landscape.
- DO have fun with it – experiment, try new things – you’re human too so chances are an idea or concept that you find BRILLIANT may just be what your customers think is BRILLIANT!
- DO question your media agency/marketing team to find the best solutions & campaigns as you go – things change quickly as you know so you have to be ready & ‘ahead of the game’ as much as possible.
