Here is an excellent example of how a large corporation and brand, Google, can brilliantly express its marketing message and interact with its users using emotive content that has universal appeal.
With its interesting ‘Best Picture’ viral ad, Google goes the extra mile to show a softer human side while promoting their Google Photo service.
Showcasing user-generated content that entertains and instantly connects with its users on an emotional level, the ad conveys the message that at the end of the day, the best movie is the one you create yourself.
So what does it take for viral marketing ads to catch on? While there is no exact formula or science to it, one of the main ingredients of a viral video would have to be, being aware of the needs of your target audience and appealing to that in a real and creative manner, with a bit of humour that people can relate to easily.
Your audience’s response, however, is subjective so at the end of the day, with any viral marketing spot, you’re hoping for a positive response, which comes down to chance and luck. But now and then you’ll hit the sweet spot and get the results you were after.
