There used to be a time when it was enough to get a prospect’s attention, blast some information at them, and wait for the phones to ring. These were the lucrative days of the buyer beware era, a time when information was much harder to come by.
Now, anyone with a smartphone has 24/7 access to all of the information known to man. It’s becoming harder and harder for ads to make an impression amongst the endless torrent of media available to people every day.
And with the advent of the internet and streaming services like Pandora and Netflix, people are more in control of the content they receive than they have ever been.
So is it still possible to stand out in today’s noisy world?
Just ask Carlsberg.
The Danish brewer placed an enormous billboard on Brick Lane in London, offering free beer to anyone (over 18 of course) who was willing to take the time to line up.
Nobody ASKED to see a poster that day. Nobody expected it.
But it still managed to grab their attention, disrupt their routine, and in a few seconds, convince them to line up for a free Carlsberg beer.
An experience that each of them will remember forever, and more importantly, an experience firmly tied in with the Carlsberg brand.
But Carlsberg didn’t do it alone. They teamed up with the right team to get it done right!
They realised how difficult standing out was, so they reached out to creative experts in communication and marketing to create lasting memories in their consumers.
In a crowded world where ads are a dime a dozen, it’s becoming more and more important for businesses to reach out to innovative minds to help them connect with their audience.
A partnership like that could be the difference between an ineffective TV ad and an experience that lasts a lifetime.
Contact us today for a Free Media Audit and we can help you create a winning media strategy – it might not be serving free beer from a billboard but it WILL be unique to you, your customers & your goals.
Seen something crazier than this? We’d love to see it so tell us in the comments below.
