A recent survey by Salmat revealed that digital catalogues are highly effective in driving planned or spontaneous in-store traffic and sales.
This is, in part, due to the rapid progress of smartphone technology. Consumers can access these catalogues while on the train, walking to the store, or at any other time they need a distraction.
We all have that friend who’s a hopeless smartphone junkie. You know, the “I post every dinner on Instagram” friend.
Just take a look around the next time you’re in a crowded place. It feels like 70 percent or more of people are permanently transfixed onto their screens, thumbing through Facebook or playing games. Businesses with digital catalogues have a list of everything they sell easily available for people buried in smartphone land, coupled with simple-to-follow instructions for ways to buy right now.
It’s like hiring a digital salesman who works 24/7 and never asks for a paycheck.
And while digital catalogues allow people to browse your offers, they can also be seamlessly integrated into an e-commerce platform.
It’s like the Dire Straits tune goes … money for nothing.
But ensuring your digital catalogue runs well, behaves well, and most importantly SELLS well might take some expertise.
It’s a good idea for any serious business owner to consult with an ad agency or marketer to discover the logistics of setting one up.
If you already have an e-commerce platform, we can create the catalogue and integrate it so that people can browse AND buy conveniently. If not, it might be time to move into the digital era and stop getting left behind by the competition.
Once running, business owners can usually update their catalogues with ease as new products roll in, keeping their customers up to date AND making sure that buying is always easy for them.
But that’s only where the fun begins! People who buy digitally have to leave their e-mail address in order to complete a transaction …
… which means all sorts of fun e-mail, follow-up, and up-sell opportunities.
In other words, more ways to connect with your customers, earn their trust, and ultimately build a thriving business.
