Build a website for small business with Wordpress

How to Build a Website for Your Small Business

As a small business owner, having a well-trafficked, high-converting and authority-building website is vital for success and growth – in the early days and beyond.

But many entrepreneurs and startup founders don’t have the know-how to build a functional website from scratch. What if you’re a personal development coach with a gift for helping people, but no technical expertise? What if you’re opening a yoga and wellness studio, but terms like “hosting”, “domain” and “SEO” frighten and discourage you?

If that sounds like you, you’re not alone. Luckily, there is a solution for the eager entrepreneur ready to boldly invest in their ideas and dreams: WordPress.

WordPress is a robust, easy-to-use and secure platform that will allow you to build a website that ticks all the boxes:

Security

Website security is a serious issue in 2016. As such, many startup founders and small business owners worry about running websites without having the technical understanding to keep them secure.

But with WordPress, instant, automatic and regular updates mean that your site is always as secure as possible. Other services require manual checks (just one more thing for the rising entrepreneur to worry about).

You won’t have to worry about whether your site is up to date if you use WordPress to build it.

Content

Regardless of your technical expertise, you’ve probably heard of “content marketing” before. At the very least, you’ll have heard of blogging.

Blogging is a fantastic way to create free value for your audience. A well-written and regularly updated blog allows potential buyers to get a feel for who you are, what you do and why you should be trusted. It’s a window into the finer details of your expertise.

And when it comes to blogging, WordPress is one of the easiest platforms on Earth to use. Its interface allows for easy editing, easy creation and easy uploading. Everything is laid out for you – all you have to focus on is writing.

Proven

WordPress is a widely used platform, often regarded as the industry standard for small businesses and bloggers. It’s been around for more than ten years.

Of course WordPress isn’t perfect, but no CMS is. WordPress is regarded as one of the most problem-free and tested platforms in existence.

Dev-friendly

When it’s time to grow your business and hire a web developer, you’ll want them to be able to work with what you’ve already got. This will save time, money and customer headaches during the transition period.

WordPress is a wonderful solution for small business owners because the average web developer understands how to code it. It’s an increasingly popular platform, so you’ll save the headache and cost of having to explain to your developer what you’ve done so far. Simply tell them that you use WordPress, and they’ll be able to take it from there!

Other options

While we highly suggest looking into WordPress, it’s certainly not the only option. In the end, it’s up to you to check out the many platforms available and determine which one suits you and your business best.

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