Here’s a dramatic car commercial that stands out from the crowd for all the right reasons. It completely captures you with compelling narrative and then stuns you out of your reverie with a snap.
What can happen when you take your eyes off the road for a second? Just when you think this is another public service message you realise it’s the main product benefit. Watch the ad below to see what I mean. You can’t help replaying the entire commercial in your mind to realise that what you’ve just watched is Volvo making a powerful statement that the future of safety is here.
Who wouldn’t want to drive the safest family car?
Sometimes the moments that never happen, matter the most. The underlying message is enough to send a chill down your spine because viewers can identify with it. A memorable ad that will be shared and talked about and hopefully do a lot for Volvo car sales.
