Sometimes, an ad transcends a simple push for brand awareness and becomes a viral piece of entertainment people actually want to watch.
The result? Shares, attention and for some reason… trust. When executed correctly, an ad that makes you smile can actually result infar more salesthan a dry but “corporate-friendly” ad can.
Just take a look at this example. In the first three months after DollarShaveClub.com posted this clip on YouTube, they got 4.75 million views.
Without any other form of advertising in motion for the company, they managed to inspire 12,000 sign-ups within the first 48 hours after release.
Say what you want about “silly” ads, seems to us that they can work just fine. The lesson? Live and breathe to serve your audience and provide value—get that right, and you’ll provide value for yourself as well.
