pre arrange your funeral

This Clever Ad Brings Humour to a Sensitive Subject

We talk about the power of humour in ads quite a bit, but what if you’re creating an ad for something with heavy emotional connotations? Do you abandon humour altogether and take the subject seriously, or do you try to lighten the mood?

Emotions are complicated and you never know how an audience will react to something. Sometimes, the right call is to avoid humour altogether.

But sometimes, you can do as William Barrett & Sons have done here and go for the light touch:

 

And for a service such as the one being advertised, that’s pretty important. If pre-arranging your funeral were presented as an emotionally heavy affair, you wouldn’t feel good about doing it. Even if it were presented neutrally, you’d probably still be of the opinion that the whole thing felt a bit melancholic.

William Barrett & Sons would have known this when they were working on the ad. The product itself is uninviting, so the messaging around it must compensate. Not only does it raise awareness of the service, it makes it feel more inviting too.

Humour must always be used carefully, but it can always be effective. If your business deals with serious subject matter, perhaps this demonstration by William Barrett & Sons will inspire you to think outside of the box.

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