craft the perfect pitch for your business

This Entrepreneur Teaches Young Women to Code

Over the past few years, the viability of the humble startup has markedly increased. Thanks to the Internet, technological innovation and the precedent set by companies such as Facebook, the idea of turning an idea into a profitable business seems perfectly reasonable.

And even though getting investors on board is still important for growth and expansion, gone are the days of needing to put together business presentations and pandering to wallet after wallet in order to make a start. Now, you can get the ball rolling using nothing more than a laptop and a few hours of your time a week.

It’s truly an amazing time to be alive if you’re interested in starting a business. Never has the world been more receptive to innovators with ideas striving to create the next disruptive force in the marketplace.

But there’s a catch…

The idea of creating a startup is a popular one. The advantages that allow people to create businesses quickly and easily are also disadvantages, because it means that your competition can do the same thing.

How do you stand out in a world full of startups? How do you reach your market? How do you answer the questions, “What problem are you solving, and why are you the person to solve it?”

The art of the pitch

That’s where the art of the pitch comes in. If you’re a business owner, your pitch should answer the above questions as quickly, efficiently and convincingly as possible. Pitches can change over time and for certain audiences, but your message should capture your central identity.

Take Nicole Kelner’s pitch, for instance. Nicole is COO of The Coding Space, an after-school education program that teaches students as young as seven years old to code. With an emphasis on teaching women, Nicole’s startup aims to tackle social issues as well as educational.

To watch Nicole pitch her idea to Entrepreneur.com senior writer Cat Clifford, click here. Though Cat has some helpful feedback for Nicole’s pitch, what’s clear is that Nicole has a clear idea of (and a passion for) what she’s trying to achieve.

The quest for an equal workplace

It’s a privilege to be alive in a time where creative, passionate individuals like Nicole are empowered to take action on the problems they discover. Nicole was tired of being the only woman in the room at her workplace, so her startup is centred around correcting that error and teaching young women important skills.

If you have a passion for business or an idea that excites you, now is the time to act on it. Take Nicole’s example as inspiration, get your elbows in the mud and make a difference.

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