What’s the first thing you do when you wake up in the morning? In all likelihood, you reach out for your smartphone to check the emails and messages you received overnight.
According to the Litmus State of Email 2018 report, mobile accounted for over 50 per cent of all emails being viewed on smartphones. With an increasing number of email users now mobile only, marketers and creatives have to prioritise mobile to deliver a better user experience, clean layout and more focused messaging.
The convenience of having an always switched on mobile device with constant access to emails cannot be overlooked. It’s no surprise that more and more people are accessing and consuming information on the go, using their mobile devices.
If the email you’re sending out to your leads and customers today is not designed for mobile first, stop and reevaluate. Having responsive email templates has become a necessity for any business that wants to survive and grow.
Design for the device your viewers are using the most.
As smartphones become smarter and easier to acquire, logging into a clunky desktop to view emails seems to be on a steady decline. The report shows that 17 per cent of emails are opened on a desktop compared to 58 per cent in 2011. It only seems logical that for maximum reach and impact, businesses must design for the device viewers spend the majority of their time on.
Mobile is becoming the primary way of accessing the web.
Many people don’t use their desktop for email at all. So if you’ve designed a powerful email with loads of visual impact, but only for desktop, the majority of your audience looking at their email on their mobile devices will have a lousy user experience and drop off. Can you risk losing customers?
Easy to read layout leads to an enhanced user experience.
It’s not as simple as resizing what you’ve done for a desktop to fit on a mobile screen. That will only lead to frustration with tiny text or hard to see buttons. Designing specifically for mobile will guide the right layout, and the hierarchy of the information presented.
The minimalist approach helps keep the message focused.
The limited screen space challenges marketers and creative teams to deliver well-thought-out, clean layouts and targeted content, with a clear call to action. With a mind-boggling 269 billion emails sent daily, clear and concise messages will stand out from the rest.
It seems like a no-brainer. In today’s world, It makes no sense to use an email layout designed for a desktop screen when it’s going to be viewed on a mobile screen. To put your customer’s needs first, it’s essential to put mobile first. Focus on where your customers are to reach them with a good user experience.
