Research juggernauts Roy Morgan recently found that the breakfast newspaper has been steadily declining in popularity.
Australians have always used at least one form of media during breakfast, but recent trends are showing shifts in the format through which that media is received. The popularity of the newspaper has fallen four percent since 2010, while the popularity of internet mediums has almost doubled. Tim Martin, Roy Morgan’s general manager of media, believes that the strength of the internet lies in its ability to cater to a full variety of content preferences.
Despite sharing the four percent drop in popularity since 2010 with the newspaper, radio still leads the charge with 28.1 percent of Australians tuning in every morning – TV is the only traditional medium that hasn’t experienced a drop in popularity.
So while formats, mediums and methods can change from year to year – while trends come and go – one thing remains. Australians are waking up and taking in content.
And it seems they always will.
Every single day of every single year, your prospects are primed to hear your communications first thing in the morning. We’re all listening to the radio, watching TV, browsing the internet or even reading the humble newspaper.
And through every single one of those formats, there’s potential for the right ad at the right time to set the stage for your prospect’s day.
What if you could communicate a message that makes your prospect imagine how much their life could be improved by your products or service?
That kind of message is priceless for your business – luckily, having that message built and distributed for you is not.
Your prospects are ready to listen. Are you ready to speak?
Contact us to arrange a chat and claim your free media audit.
