19 e-commerce marketing strategies to use today

Contrary to what many businesses may think, the hardest part about an online store is not setting it up but how you market it once it’s up and running.

Having a solid marketing strategy in place is vital to running any successful online business. Think of e-commerce marketing as a roadmap – strategic planning that defines the ultimate business goal and includes the major milestones needed to reach the desired outcome.

To help you make sense of e-commerce marketing, we’re sharing with you The Complete Ecommerce Marketing Roadmap which maps out 19 strategies that you should implement to maximise your marketing efforts. E-commerce marketing, done properly, can pay off big time with booming online sales and skyrocketing ROI.

To create a solid foundation and gain traction, the main strategies to implement, include:

  • Market research
  • Content marketing
  • SEO
  • PPC advertising
  • Email marketing
  • Social media

Get a comprehensive overview with the infographic below:


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