Contrary to what many businesses may think, the hardest part about an online store is not setting it up but how you market it once it’s up and running.
Having a solid marketing strategy in place is vital to running any successful online business. Think of e-commerce marketing as a roadmap – strategic planning that defines the ultimate business goal and includes the major milestones needed to reach the desired outcome.
To help you make sense of e-commerce marketing, we’re sharing with you The Complete Ecommerce Marketing Roadmap which maps out 19 strategies that you should implement to maximise your marketing efforts. E-commerce marketing, done properly, can pay off big time with booming online sales and skyrocketing ROI.
To create a solid foundation and gain traction, the main strategies to implement, include:
- Market research
- Content marketing
- PPC advertising
- Email marketing
- Social media
Get a comprehensive overview with the infographic below:
Infographic courtesy: BOOTSTRAPPING ECOMMERCE