Leadership in media isn’t just about making noise, it’s about making change. This year, our CEO and Founder, Aleisha McCall, has once again been recognised for doing exactly that, earning a place on the B&T Women in Media Power List 2025.
The Impact of Strategic, People-First Leadership in the B&T Women in Media Power List
The Power List recognises the women shaping the future of media, tech, and marketing, not just through titles, but through tangible impact. Aleisha stands among them for her unwavering commitment to strategic innovation and measurable commercial success.
As the founder of UEC, Aleisha helps CMOs investing $1–$10M unlock scalable, market-beating growth from media advertising campaigns. But her success isn’t defined by speed alone. It’s how she leads: with clarity, mentorship, and a relentless focus on empowering others.
This year’s Power List shines a light on women who are pushing boundaries while pulling others up, those who lead with heart, courage, and commercial edge.
Aleisha’s inclusion on this list is a testament to her unwavering commitment to innovation, transparency, and empowerment within the media industry. Through Ultimate Edge Communications, she has consistently challenged traditional agency models, prioritising results-driven strategies and fostering a culture that supports flexible and inclusive work environments.
Her leadership extends beyond business metrics; Aleisha is dedicated to mentoring and providing platforms for other women in media to thrive. Her efforts have not only propelled her company forward but have also contributed significantly to reshaping the landscape of media communications in Australia.
A Track Record of Industry Recognition
Aleisha’s nomination continues over a decade-long streak of industry accolades, including:
- 8x B&T Women in Media Power List honouree
- Media Winner, B&T 30 Under 30 Awards 2013
- Rising Star Winner, B&T Women in Media 2014
- Entrepreneur Finalist, B&T Women in Media 2018
- Glass Ceiling & People’s Choice Finalist, B&T Women in Media 2021
- Advocacy Finalist, B&T Women In Tech 2021
Thank You to Our Clients and Community
This recognition isn’t just about Aleisha. It’s about you, our clients, collaborators, and industry peers who continually challenge us to do better, think smarter, and deliver bigger results.
It represents a future where performance and purpose are no longer mutually exclusive. A future where mentoring matters, resilience is rewarded, and success is measured not just by visibility, but by the people you empower along the way.
As our industry evolves, we’ll need more leaders like Aleisha, bold enough to challenge industry norms, generous enough to bring others with them, and visionary enough to create lasting change.
Want to Work With a Team That Leads From the Front?
If you’re a growth-focused CMO or business leader ready to elevate your marketing strategy, let’s talk.
Book a FREE Get The Edge session here!
