What if a few small changes could improve your profitability by 180%? It’s not a pipe dream—it’s what happens when you really understand your benchmarks and act strategically. Benchmarks serve as your starting line, showing where you stand and pointing to where you can make meaningful improvements that supercharge growth.
In her dynamic presentation at the 2024 Movers and Breakers event in Port Douglas, our CEO, Aleisha McCall, demonstrated how a 10% improvement across key stages of the media funnel can deliver transformative results. Watch the embedded video clip to see actionable strategies that could revolutionise your business.
Why Understanding Business Benchmarks is Essential
Imagine driving with no speed signs or maps. How do you know where you’re going or if you’re even on track to reach your destination? Benchmarks offer clarity—measurable points of reference that reveal what’s working, what isn’t, and where even small changes can lead to big wins.
Here’s a scenario from Aleisha’s talk:
- Start with 100,000 sessions on your website. Improve the session-to-cart rate by just 10% with small tweaks like clearer CTAs or a smoother checkout flow. That increases sessions leading to a cart from 27,000 to 30,000.
- Apply the same 10% improvement to cart-to-transaction conversions, jumping from 15,000 to 18,000 transactions.
- Result: $1.7 million in sales—a 180% increase in profitability—all from small, manageable tweaks.
Benchmarks let you focus on incremental improvements that compound into massive gains. It’s not about doing everything—it’s about doing the right things smarter.
How to Optimise Your Media Funnel Benchmarks
1. Track and Analyse Your Performance
Visibility is key. Use tools like Google Analytics to monitor traffic, engagement, and conversion rates. Heatmap tools like Hotjar can pinpoint bottlenecks in the customer journey.
2. Test and Iterate for Profitability
Identify weak points in your funnel and make targeted changes. For example, A/B test your email subject lines or adjust ad placements. Small tests can lead to significant gains without a big investment.
3. Celebrate Incremental Wins
A 10% improvement might seem minor, but when applied across the funnel, it delivers exponential results. Celebrate these wins to build momentum and keep your team motivated.
Real Growth Backed by Data
Benchmarks give you objective insights, helping you align teams, impress stakeholders, and scale your business sustainably. Don’t just guess—know where to focus for maximum ROI.
Take the First Step
Understanding your benchmarks is the first step to smarter, more strategic improvements. Want to see how it works? Watch Aleisha McCall’s full presentation from Port Douglas to learn how small changes can lead to dramatic gains.
