If owning your own home is the big Aussie dream, owning your own car comes a close second. And Subaru cuts through the clutter in the highly competitive car market with a non-traditional marketing approach.
No dazzling the viewer with fancy car features, just adorable talking dogs pulling on your heartstrings and reminding you to do more of the things that matter most in life.
What better way than man’s best friend to appeal to your emotions. In this TV spot, dogs sing Subaru’s ‘Do’ message to prompt their owners to take them for a drive to the beach. It’s cute, catchy and drives home the brand’s appeal to active lifestyle loving Australians.
This enduring and memorable TV spot is one of many starring dogs which has helped solidify Subaru’s powerful connection with dog lovers. Viewers will be humming the tune long after the ad is done, left with a yearning to get a set of wheels and get more out of life.
