Date night can be a bit awkward – perhaps even intimidating. We want so badly to make a good impression: To say and do all the right things.
This ad by Foxtel makes light of the terror of date night in a wonderful way. The ad portrays a man experiencing an anxiousness anyone can relate to, while also leveraging the popularity of HBO’s smash hit Game of Thrones.
The charm of this ad lies in the role they’ve given their product in a relatable story. Nobody needs to be sold on the enjoyment of watching a TV show, however, Foxtel have brilliantly reframed their service as the hero in an urgent, albeit light-hearted situation.
The story is unexpected, new, humorous and relatable.
WARNING! MAJOR GAME OF THRONES SPOILERS!
In marketing and media, storytelling works. Human beings have evolved to respond viscerally to stories and remember them.
Foxtel could have simply stated the fact that signing up to their service would allow you to watch stuff. Instead, they’ve crafted a short, fun little story that’s far more likely to stick in their prospect’s memories.
Trying to come up with a new ad campaign? Explore making your product or service the star in a quirky, memorable story, as Foxtel have done here.
