Picture this – you’re searching online for a new coffee machine and find one that looks alright.

On a whim, you decide to go to the brand’s website just to get a some insight into who they are and what they’re about.

As you’re reading, you realise pretty quickly… This is all about them.

They’re the #1 at this, received awards for this and that.

That’s great, good on ’em – but don’t you feel a bit disconnected from them?

You just wanted a coffee machine.

You do what to buy from a great company…

But what about you, right?

This disconnect between brands and their customers catches a lot of them out, hurting their bottom line and lessening your experience.

Oh hang on, are you making the same mistake?

 Click here to learn how we can highlight your heroes, so your customers don’t feel like zeroes.