Most marketers are on the social media bandwagon and rightly so. However, it’s easy to get lost in the crowd and not see the level of response you were expecting. So how can businesses drive more engagement and conversions with social media campaigns on Facebook and Instagram?
The informative video at the end of this blog shares tips to help give you maximum exposure and reach the biggest audience and prospective leads. The key takeaways are:
Target the right audience
One of the most common pitfalls when planning your campaigns is not understanding the full scope of what Facebook targeting has to offer. Facebook’s range of targeting options gives both big brands, and lesser know small businesses the same advantages. It’s all about being strategic about the way you target your ads to the right audience.
Test creative
What we always do at Ultimate Edge is test creative – graphics and content, on Facebook. It’s important to do that otherwise Facebook is going to drive all your audience to one creative which could polarise prospective customers. You need some variety to grab attention.
Segment your campaign
Do you want the same people to see your ads all the time? Most likely not, which is why it’s important to segment your campaigns so that only people who are likely to take the action you want are seeing them.
Instagram, on the other hand, presents a different set of opportunities for marketers. With a more younger audience, engaging the right influencers may be a better spend of your marketing dollars and is an important approach for success on this platform.
Influencers have thousands of dedicated followers and can ensure that your brand and product are displayed in front of users that care about it. That can deliver much better engagement and conversion rates. Influencers can also be the best organic content generators for your brand which resonates with your target audience.
For more, watch the video here:
