As marketers, we know the importance of a personalised message and the effect it can have on the intended recipient. But in everyday life it’s becoming a dying art form.
Do you ever jot down your ideas on paper or keep a daily journal of your personal thoughts? Don’t worry if your answer is ‘NO’. You’re not alone, More than 1 in 3 Australians never or rarely write about personal thoughts, notes, ideas, feelings or memories.
A recent Officeworks campaign tells us it’s time to write and reap the benefits of putting pen to paper on a regular basis. They have some surprising research statistics to back it up so read on…
7 in 10 people believe that handwriting helps them to be more aware of their thoughts and feelings. This further supports the results of the Australian study which found that just 15 – 20 minutes of writing daily can relieve stress, fear and anxiety.
As we officially begin counting down to Christmas, it’s time to reflect on the true spirit of the season. Sending Christmas cards to family and friends around Australia and overseas with a personal message is becoming a dying tradition. It doesn’t have to. Make it a point to reach out and reconnect with people that matter with a personal message for the festive season. Do the same with your business clients, a personalised message goes a long way.
Courtesy: www.officeworks.com.au
Whatever your age, young or old, let the power of the written word set you free. Writing activates a number of different cognitive processes and unleashes your creativity, expands your thinking and expression.
Aussies who handwrite personal notes, multiple times a day, report a greater level of general life satisfaction than those who don’t. Want to keep your brain sharp and active? Maybe it is time to write.
