ORGANISED V LAST MINUTE SHOPPERS  THIS CHRISTMAS 

If you are a retail business, this is the time of year when it is more important than ever to understand your consumer and how they behave when it comes to Christmas shopping.

While the Early Eddy’s & organised shoppers are a retailers dream the Last Minute Larry’s are harder to motivate and you may find yourself working overtime in coming weeks to grab their attention if you do not have a sound media strategy in place.

According to The Newspaper Works, Australians could spend $40 billion over the next 6 weeks leading up to Christmas, so it is essential for retailers to make the most of their pre – christmas marketing.

If you are a bit of a Last Minute Larry when it comes to getting sales in the door before Christmas and you need to make sure your marketing budget is working harder for you, contact the Ultimate Edge team today and claim your share of the $40 billion retail spend over the next few weeks.

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