Commercial Radio Australia recently released its summary and analysis of the eight GfK ratings surveys delivered throughout 2014. Let’s just say if you’re currently advertising on radio you’ll be more than happy to hear the results – and you’ve probably already reaped some of the rewards.
If you’re not advertising on radio, or not advertising enough on radio, now is definitely the time to rethink your strategy.
In 2014, more Australians listened to radio than ever before, with an average cumulative audience of 10.1 million people listening each week. Think about it, that’s 10.1 million people you could be talking to about your brand every week!
For the full findings check out the full article on B&T’s article here.
In the meantime here are some quick facts on who is listening the most and where they listen:
If your target market sits in the 25-39 age bracket then it could be time for you to up the anti with your radio advertising strategyFigures showed that commercial radio listening amongst 25-39 year olds has grown the most in 2014 with 80% now choosing commercial radio46% of people listen to the radio at home33% in the car 19% at work and 2% elsewhere.
For more info on how to get the most out of your radio advertising get in touch today. Remember there are 10.1 million people out there waiting to hear what you have to say!