The wait is over for marketing leaders eager to unlock the secrets of results-driven advertising. The Black Box of Media Podcast with Aleisha McCall is set to launch on Tuesday, May 6, giving CMOs, marketers, and business owners a backstage pass to the strategies behind high-performing campaigns.
Hosted by experienced media strategist Aleisha McCall, The Black Box of Media reveals the hidden tactics, insights, and real-world case studies that separate successful campaigns from those that miss the mark. With no jargon or fluff, each episode is packed with actionable advice designed to help brands make smarter media investments and achieve better results.
Episode 1: AI & Automation in Sales & Marketing will kick off the series, uncovering how businesses can turn AI hype into high-performance marketing outcomes. Guests will share practical insights, proven tools, and real-world case studies showcasing how AI is revolutionising lead generation, customer engagement, and campaign success.
Other upcoming episodes include:
- Media Mechanics: How to unlock exceptional ROAS through strategic media planning, creative alignment, and gamification.
- Scaling a Start-Up into a Global Brand: Featuring the founder of Ivory Coat, this episode dives into the strategies that transformed a small start-up into a household name.
- The 15X ROAS Playbook: Discover how a charity achieved record-breaking fundraising success for six consecutive years.
- Full-Funnel Marketing & Lead Generation: A step-by-step guide to building scalable, results- driven marketing systems.
“I created The Black Box of Media to demystify what goes on behind the scenes in high-performance campaigns,” says host Aleisha McCall. “Whether you’re a CMO, Marketing Manager, or entrepreneur, these insights will help you get better results from your media spend.”
To celebrate the launch, a teaser campaign has been running since Monday, March 31 to build excitement. The campaign includes teaser content, email reminders, and exclusive sneak peeks across social media. The podcast will be available on Spotify, Apple Podcasts, and watchable via YouTube.
Listeners are encouraged to subscribe now to ensure they don’t miss the debut episode on Tuesday, May 6. Follow along on social media for updates, sneak peeks, and insights from industry leaders.
To learn more about The Black Box of Media Podcast Season 1, watch the trailer here:
To stay updated on new episodes of The Black Box of Media Podcast, subscribe here: https://www.ultimateedgecommunications.com.au/the-black-box-of-media-podcast/
For media enquiries, interviews, or promotional opportunities, please contact:
Aleisha McCall, Founder & CEO
aleisha@ultimateedgecommunications.com.au
Ultimate Edge Communications
