The wait is over. The Black Box of Media podcast is back, and Season 2 promises to be bigger, bolder, and even more essential for CMOs and marketers who want to stay ahead of the curve in 2025.
Launching Tuesday, 21 October at 8am, this new season takes you inside the strategies, insights, and innovations shaping high-performance marketing across industries like tourism, real estate, and retail.
And with the speed of change in today’s landscape, this is the season you can’t afford to miss.
Watch the Season 2 trailer now:
What to Expect in Season 2 of The Black Box of Media Podcast
Season 2 goes deeper into the playbooks of world-class marketers. Across five episodes, you’ll hear how today’s leaders are balancing creativity, data, and technology to cut through the noise and deliver measurable results.
We’ll explore:
- Creative Strategy That Works: When to innovate, when to stay consistent, and how to think platform-first.
- Data and Measurement: From behavioural segmentation to full-funnel attribution and turning first-party data into action.
- AI and Automation in Marketing: Using AI agents and machine learning to personalise at scale and remove bias.
- Omnichannel Journeys: Connecting online, offline, and in-store experiences to maximise loyalty and conversion.
- Talent and Innovation: Building agile, future-ready teams and sustainable pipelines for growth.
Whether you’re leading a global marketing team or sharpening your edge in a competitive local market, Season 2 of The Black Box of Media Podcast is designed as a masterclass in smarter, future-focused marketing.
Who You’ll Hear From
Season 2 brings together some of the most influential voices in marketing today:
- Kim McConnie, Group Executive Marketing, Tourism & Events Queensland discusses how to unlock the hidden drivers of tourism demand in a complex, high-stakes industry.
- Trent Sutton, CMO, Harcourts International shares how blending brand storytelling with performance marketing can drive growth in real estate.
- Sarah Myers, GM of Audience and Marketing at REA Group, offers insights into platform-first creative, AI-enabled workflows, and personalisation at scale.
- Shaun Briggs, Director of Marketing Planning ANZ, Specsavers talks about keeping one of the world’s most iconic campaigns fresh and effective for over 20 years.
- Gavin Bell, General Manager of Marketing, Wesfarmers Health, unpacks how Wesfarmers Health is differentiating Australian Skin Clinics, Clear Skincare, and SILK Laser Clinics in a crowded market — sharing strategies for brand positioning, customer loyalty, media mix, AI, and digital platforms that drive growth without cannibalisation.
Each episode pulls back the curtain on the real decisions, trade-offs, and innovations shaping marketing success in 2025.
Why You Should Tune In
If you’re a CMO, Marketing Manager, or business leader, this season gives you more than theory, it offers practical insights you can apply immediately. You’ll learn how to:
- Build campaigns that resonate and endure.
- Leverage technology without losing the human touch.
- Balance long-term brand building with short-term performance.
- Measure ROI across fragmented, multi-touch customer journeys.
- Lead teams that are not just keeping pace with change, but driving it.
In other words: this is your playbook for marketing that performs for both today and tomorrow.
Don’t Miss the Premiere of Season 2 of The Black Box of Media Podcast
Season 2 of The Black Box of Media Podcast launches Tuesday, 21 October at 8am.
Start by watching the trailer above.
Subscribe now so you never miss an episode.
Explore more on the podcast landing page.
Get ready to unlock the hidden levers of marketing performance in 2025.
