One of the biggest challenges businesses face is standing out amongst the noise and impressing potential customers. It’s like trying to order a drink at a noisy bar, except unlike bartenders, your customer isn’t being paid to listen to you.
If they don’t get it, they’re gone.
When your competitors are loud and plentiful, and your prospects are constantly distracted, how can your business expect to survive?
Let’s talk about marketing for a second…
Great marketing campaigns need to get a lot of things right in order to work.
They need to be relevant, sharp and well-timed. They need to communicate the value and uniqueness of what you do, and they need to justify the price—especially if you charge more than your competitors.
And it also helps to be cost-effective. You need to run your ad as many times as possible for as little as possible. There’s no point in overspending on advertising if it’s going to put you out of business before the orders even come in.
But the beauty of a good advertisement is that it can be effective regardless of where it appears, provided people are looking. As long as the message is relevant and sharp, it will lead to more sales and loyal customers for your business.
Soon, Australia will have a new, proven marketing medium for businesses to tap into: Touch-screen advertising in Australia’s taxis.
Which means that soon, anyone who catches a taxi will have a screen in front of them through which you could be telling your company’s story. It’s estimated that the content featured on these touch-screens will reach 500,000 people every month.
It started off in Queensland, where Fare Media assisted with the installation of elaborate touch-screen pads into the passenger side headrests of taxis.
“The system includes interactive formats [like] apps, games and surveys which are 100 percent custom built, allowing our clients to create campaigns to target a specific audience without the hard sell,” says Fare Media’s Luke O’Connor.
This kind of advertising is new to Australia, but it’s not new in other parts of the world. It’s already proven to be extremely effective overseas in places such as Las Vegas.
So while it’s currently an untested and fresh resource here in Australia, it’s a proven medium for communicating marketing messages.
Fare Media plans to install ad-friendly touch-screen pads into up to 8,000 taxis along Australia’s east coast.
Could taxi touch-screens be a part of YOUR marketing strategy? Why not sign up for a free media audit to see if this lucrative medium is right for YOUR business?
