Marketing strategy isn’t always obvious. Connecting with people who might be interested in what you do is the goal, but it’s immeasurable how many ways you can go about achieving that.
Take Cotton On, for instanceThey’re an enormous brand with over 1,000 outlets worldwide. Care to guess what they’re spending on traditional advertising?
… Nothing.
Does that work for them? Absolutely, but the important question is: why?
Let’s take a look at another big brand now: McDonald’s. The cheeseburger empire with the golden arches spends billions on advertising, more than the next four largest fast food chains combined.
… So why do McDonald’s outspend their competition so vigorously while Cotton On, another big brand, spend absolutely nothing? What does the answer mean for your business?
Well, despite what the awards-driven directors at Madison Avenue-inspired agencies believe, marketing is about increasing revenue for clients.
So while the answer for Cotton On might be $0.00 on advertising and the answer for McDonald’s somewhere around US$2,000,000,000.00 per year, understanding the algorithm that leads to those numbers is what’s really important.
And that’s the first step. Our free media audit, for example, is the “analysis” phase of our marketing makeover. That’s the part where we find all the numbers to plug into the marketing algorithm. Numbers like “cost per acquisition” and “value per customer,” to begin with.
Once we have those numbers, we find strategic solutions. We take a look at your budget, how much you can afford to spend on advertising, and how much revenue can be generated from that expense. Using the numbers we’ve acquired from our analysis, we can start to find out where our messages need to go and how many customers we need to acquire to create profit for everyone.
And then, we create the content to achieve those goals. We test and tweak until everything is finely tuned, and your marketing algorithm is a well-oiled revenue exploding machine.
We can’t tell you why Cotton On arrived at $0.00 and McDonald’s arrived at billions, but we CAN tell you what the number is for YOUR business.
So contact us today, and let’s fine-tune your marketing algorithm.
Do your own research & check out the full article on Cotton On here.