Twitter Substantially Increasing Character Limit

Many of us know Twitter as a fast-paced social media platform designed to cater to a “quantity over quality” model of updates in the form of 140-character tweets.

The platform has been a huge success, especially in recent years. When it comes to customer service and fan interaction, Twitter is the choice for tons of companies and influencers. After all, the small character limit lends itself to quick responses and replies—not much time required.

But is all that about to change?

In January 2016, Twitter CEO Jack Dorsey announced that they were considering raising Twitter’s max character limit from 140 to a whopping 10,000.

This change would, of course, alter Twitter’s identity entirely. It’s always been known as the “short but sweet” social media outlet. Without the iconic 140 character limit, what would make Twitter unique?

Well, maybe that’s a question best reserved for the good people at Twitter. Maybe the better question for us as marketers and business owners is: How does this change our ability to reach people?

While a Twitter with a higher character limit might seem like Facebook 2.0, Twitter still operates a little differently than the social juggernaut. Retweets, hashtags and mentions wouldn’t be going anywhere.

This raises a few interesting questions. For instance, in a 10,000 character tweet, how much would you be allowed to devote to hashtags and mentions? What would the ideal approach be?

As always, the most important thing is that you produce quality content.

Regardless of the technical features of the medium through which you publish / spread it, the fundamentals of good content always remain the same: Know your audience, give them what they want, make it good and, for the most part, make it free.

​Whether it’s 140 characters or 140,000, you can’t go wrong if your content is relevant and high quality.

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