Sydney, Australia, August 01, Sydney-based media marketing consultancy Ultimate Edge Communications (UEC) has appointed Evan Bohringer in a newly created role to integrate campaigns seamlessly across its 4 creative functions via visual problem solving and advanced optimisation tools that will set the stage for the introduction of Artificial Intelligence tools.
Building on a sound foundation in conceptual digital design, Bohringer will now build a team of UX and UI designers to focus on data-driven decision making to effectively deploy campaigns across both B2B and B2C sectors for UEC’s growing client list with a plan to introduce advanced Artificial Intelligence and Machine Learning tools into the mix.
With an illustrious background in digital design and advertising at Pollen, Edelman, Design Royale and IDG Communications, Bohringer has worked high profile brands including: Samsung, Aesop, Microsoft, The Museum of Contemporary Art, Le Coq Sportif, Future Classic and Dropbox. His digital design knowledge and broad branding experience have garnered several prestigious awards including: A Sabre Award, An Awwward, A CSS Award and multiple Behance and Webby Awards! His thoughtful insights and experience are instrumental in the deployment of several strategic initiatives UEC is bringing to the market to support its bold and unique selling proposition:
We’re relentless trailblazers on the leading edge, delivering fully integrated data-driven media, creative design and marketing automation & intelligence by intimately collaborating with high growth brands seeking long-lasting market-beating results from an infectiously passionate team.
“We’re re-aligning and refining our uniquely different approach to further augment the campaign design and deployment results we can provide at a grander scale as our clients have grown over the years” announces Aleisha McCall, UEC founder and CEO. “We call ourselves a consultancy rather than a media agency because of our fully integrated approach with a central focus on graphic design and UX that Evan brings to the creative team.” Adds McCall.
Since its inception in 2014, UEC has provided ultimate results to a wide range of Australian and international brands, including Virgin Active, Paspaley, Under Armour, Mortgage House, Red Balloon, Jeans for Genes and more.
“The marketing, media and advertising industry is in a state of flux” explains McCall, “we’re 5 years into a 10-year journey to pioneer the value proposition our clients have come to expect. We now need to scale our abilities to bring them to a wider range of clients and embrace exciting new technological innovations. To accomplish this takes experienced professionals who share in this vision. Evan is an integral part of the storyline as we rewrite the rules about how ‘agencies’ operate.”