What does it take to lead from the front in media and marketing? For Aleisha McCall, it’s not just about results, it’s about resilience, clarity, and creating a better future for the next generation of leaders. Earlier we shared that she had been nominated for the B&T Women in Media People’s Choice Award, a celebration of Australia’s most exceptional women in media. Well, voting is now open, and if you believe in visionary leadership that delivers real impact, this is your moment to vote Aleisha McCall.
From Ice to Impact: Aleisha’s Origin Story
Before she founded multi-award-winning Ultimate Edge Communications, Aleisha was a world-class figure skater, representing Australia and New Zealand at four World Championships. Her time on the ice taught her the kind of discipline, focus, and mental strength most of us spend decades trying to master.
It also laid the foundation for her journey in business. After walking away from a top-tier media sales career, Aleisha launched UEC with a clear goal: to bring transparency, performance, and outcomes to the forefront of marketing.
Today, Aleisha and her team have:
- Generated over $200 million in client sales
- Run campaigns worth $50 million
- Delivered over 1 million qualified prospects for brands across ANZ
Her legacy is one built not just on results, but on redefining what’s possible for CMOs, brand builders and business leaders.
Why This Award (and This Moment) Matters
The B&T Women in Media Awards are about more than recognition, they’re about visibility. They amplify the stories of women who are making waves, challenging norms, and raising the bar for what excellence looks like in Australian media.
Aleisha’s nomination for the B&T Women in Media Award recognises her as a standout among standouts. Not just for her impressive stats, but for the way she leads, with clarity, conviction and compassion.
- She’s helped high-growth CMOs scale with confidence
- She’s mentored emerging leaders across the media landscape
- She’s pushed for equity, innovation, and data-led transformation in an often male-dominated space
Aleisha is the kind of leader who rolls up her sleeves, gets into the trenches, and brings her team (and clients) with her on the path to greatness.
Leading the Charge for CMOs and Marketers
In today’s fast-paced media landscape, Aleisha’s voice cuts through the noise. She’s not just a strategist, she’s a builder. Someone who creates systems that work, messages that resonate, and campaigns that convert.
She’s the kind of partner every CMO wants in their corner.
And as marketing continues to shift toward AI, automation and performance-based strategy, Aleisha remains at the forefront, guiding leaders through transformation without losing the human touch.
Her recent Salesforce keynote reminded us all: “Hope is not a strategy. But clarity is.”
Let’s Back the Leaders Who Build the Future
If you’ve ever worked with Aleisha, heard her speak, been inspired by her journey, or simply believe in lifting up women who walk the talk, now’s the time.
Vote for Aleisha McCall in B&T’s Women in Media People’s Choice Award.
• It takes less than 60 seconds.
• Every vote helps elevate women reshaping media for the better.
• You’ll be backing a true industry leader who’s just getting started.
At UEC, we’re proud to stand behind Aleisha, not just as our CEO, but as a visionary force in media. She’s built more than a business. She’s built a movement that proves performance and purpose can coexist.
Let’s help her bring this award home.
