Samsung creative ostrich flying ad

What Do Ostriches Have to Do with Samsung?

If you were marketing a new and exciting piece of technology, you’d probably suggest showing off the innovative new features the team worked on for months. You might be forgiven for wanting to show how beautiful and slick the product is, and if you suggested showing the product in action, you’d probably be onto something.

But for this ad, Samsung went with a slightly different approach: A flying ostrich.

The ad shows an ostrich defying the impossible and learning how to fly with a VR headset. It’s funny, beautifully executed, a bit cute and in a strange way, inspiring.

 

This TV spot is yet another example of the importance of feeling, connection and memorability in advertising. If you’re interested in the product, you can look up the features and technical specifics on your own time – but if you’re just going through the motions of your day, an ad like this can capture the attention and lodge itself into your consumers’ minds.

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