Are you familiar with the first, painstaking phase of
building a marketing campaign? That drawn-out process of brainstorming,
researching and deciphering your target market? Time spent deliberating,
analysing data, communicating with your digital marketing team. All that time spent
with back-and -forth deliberations preparing to prepare the perfect
campaign?
Time… lost. Resources overspent.
The innovative and creative communication experts at leading
Sydney consultancy Ultimate
Edge Communications (UEC)have unlocked the secret to automate
this phase, with the implementation of their clever ‘personas’ approach. Taking
into account the principles of vertical value chain integration
(typically adopted by production and manufacturing industries) critical raw
data analysis, even in small quantities, are used to leverage marketing and promotional
opportunities.
It may sound complicated, but all the technicalities (and a
a lot of hard work) have already been mastered by UEC and all you need to do is
trust the scientific magic.
The nitty gritty is, that classification categories are at
the core of this automated process and whether you are targeting consumers or
businesses, this exponential marketing tool of client matchmaking genius
will save you thousands per week. Gone will be the days of inefficient,
marketing feedback and lost lead generation opportunities.
In a recently published article byCIO
Advisor Magazine, the exciting possibilities of vertical value
chain integration for online marketing is explored. From buyer
demographics, to motivations, traits, spending habits and more, this data is
captured and used in all its glory to give every dollar spent, the optimal
chance at conversion. It’s just like love at first sight!
That golden emotional connection between the ideal buyer
and your ‘must have’ product or service.
Want to apply the same time-saving and cost-saving benefits
to your digital advertising strategy? Click
here to read more.
Launching a promo with confidence is the only way,
according to UEC. With AI and soon, Robotic Process Automation (RPA) to eliminate
the ad hoc digital marketing hit-and-miss approach, UEC is a step ahead. Click here if
you want to step up to better marketing and promotion results.
