You read the headline and the job title correctly and you’ve said to yourself – is this is IT? Is this the role I have been yearning for? Could it be serendipity, the law of attraction manifesting my deep-felt desires to run my own team – my way?
Yes it is!
If you don’t feel like you’re a digital media Rockstar, stop reading right now. This is NOT the role for you.
We’re looking for a driven, entrepreneurial and results-focused Head Of Digital Media to build a team of media buyers across offline and online channels by contributing your market-beating digital media skills to the team. You need to master metrics, be focused on client ROI, thrive working in the fast-paced, dynamic environment of digital media with an insatiable appetite to expanding your career into full campaign management and activations beyond the media buying function.
You have to totally master the digital media buying space. It would help if you’ve previously worked in one of the following roles: sales, advertising, digital marketing, account management or consulting since you’ll be able to put those valuable business skills to use across the 4 dimensions of our client value proposition (more on that below).
You need to have five or more years of digital media buying experience. If you don’t have that, stop reading now, we’re not going to consider you. To HEAD our digital media division and lead it to the next level of performance as we continue to integrate it across all the divisions, we need a real “Rockstar”.
The reason you’d want to leave where you are now is to spread your wings. We don’t operate in silos, we fully integrate across 4 dimensions of communications: Media, creative design, marketing automation & intelligence. That is how/why we can create market-beating results.
Now would be a good time to let you know what our Unique Selling Proposition is:
We’re relentless trailblazers on the leading edge, delivering fully integrated data-driven media, creative design and marketing automation & intelligence by intimately collaborating with high growth brands seeking long-lasting market-beating results from an infectiously passionate team.
As our Head Of Digital Media Rockstar, you’ll need to explore the leading edge of technology and channels to remain at the forefront of the latest and greatest innovations – we call this marketing intelligence, which we can discuss with you – if you make the short list.
Let’s face it, this role will be exciting if you’re bored just executing buy orders all day long with little to no interaction with anyone else, completely disconnected with the other components of the marketing funnel, campaign and end-to-end customer experience.
Even though we know you’re a Rockstar, we know this role will challenge you to think holistically across our 4 dimensions to fully appreciate each component that creates value and amazing results are clients have come to expect and appreciate us for. This is how you’ll stretch your craft, it’s the next logical step in your career. It’s what has been frustrating you.
As a media Rockstar, you know the importance of forming amazing relationships with media publishers at all levels to drive real market-beating ROI results. Your “can-do” attitude embraces new ideas you know means being involved in the detail of the campaign activations to fully control the deliverables to the client and optimise dynamically, in real-time. That ios your greatest skill, your ability to assess the numbers and make the small tweaks that create big results.
As a Rockstar, you know and appreciate your fellow band members. You know that working collaboratively within a team is key for successful campaigns.
Because you’re a legitimate Rockstar mastering your craft – you won’t be micromanaged you will have full control and authority to make both the strategic as well as tactical decisions you know will make the difference within each context. That is your magic – knowing the nuances across industries and markets. You know how to construct the perfect “set” for each audience.
You know the ultimate goal is always increasing sales – as profitably as possible. The mix of traditional and digital media is more art than science, but is always validated with the bottom line results.
Contrary to what you might have experienced previously, we don’t just want your input, we will be constantly asking you for contributions, insights and ideas within our self-organising team structure.
If you’re currently bored with repetitive tasks, office politics and bureaucracy and feel like you’ve been pigeonholed, come spread your wings with us. We have no office politics, hierarchical issues or sacred cows. We run a self-organising team that is highly productive, where the best ideas win. We play no favourites.
The more practical, original and profitable your contributions are, the more valued and respected you will become. Our success comes from our relentless focus on bottom-line results. Our clients are loyal to us because we deliver on every campaign and KEEP over-delivering on the (reasonable) promises we make to them.
We’re growing quickly and that means you have the unique chance to really step in and make this role your own. To jump right in and expand it based on your level of drive and ambition.
Your mission will be to track down and identify the most suitable and cost-effective channels and platforms to help our clients reach highly-segmented audiences across B2B and B2C sectors.
You need to be a great negotiator. We establish long-term relationships with all our suppliers and publishers, which means the outcomes need to be win-win-win. We win, the suppliers win and our clients win with the best possible combination, offer, package and/or placement(s) available in market.
You need to be data-driven and have an analytical streak.. In the heat of the campaigns, you need to be able to crunch numbers quickly to optimise the various components to maximise conversions while simultaneously minimising costs.
To thrive in this role, you need to appreciate that clients seek media space for different reasons. Some clients look to drive brand engagement or product awareness, while some want lead generation while others want more paying customers to buy. As Head Of Digital Media you will create tailor-made solutions to fit each client’s goals, objectives, preferences and budgets.
You need to be driven to help clients achieve their objectives
To be crystal clear about the skills you must have, you need to master the DoubleClick Digital Marketing (DDM) platform to create, manage and grow data-driven marketing campaigns across a wide range of web platforms. You must be able to integrate both Google and Facebook Ads to track, monitor and manage the customer journeys / experiences from end-to-end.
You must be continually evolving to stay abreast of industry trends because media buying is a fast-changing space. What worked six months ago might not work today. That’s why you have to keep reading, networking, refining and updating your skills to stay ahead of emerging distribution channel and technological trends.
We describe ourselves as a media communications consultancy – not an agency because we go beyond the buying function to fully integrate the 4 dimensions of communications: Media, creative design, marketing automation & intelligence. By so doing, we also differentiate ourselves by making money FOR our clients rather than FROM our clients. This is more than a slogan, it’s a core foundational principle that underpins EVERYTHING we do. We spend our clients’ budgets as we would if they were ours, making sure every single dollar counts.
If you’re considering this opportunity, here’s what we expect from you:
- You have to be a great communicator. You will be customer-facing and leading a team, you need to be able to get your various messages across to both technical and non-technical (business) people
- Mastery of the digital media landscape and the ability to select the best media channels to suit each client’s objectives including all digital media strategy, planning, buying and activation for clients
- Proficiency in DoubleClick suite, Google Analytics, Google AdWords and Facebook
- Responding to briefs and in some cases reverse briefing to prepare a strategy recommendation to achieve client outcomes
- Assessing strengths and weaknesses of various traditional and digital platforms relating to the client brief and objectives
- Ability to analyse and interpret what the data from advertising campaigns is revealing to help inform decisions for future campaigns
- Experience working with media budgets of $1-10 million with a steadfast focus on ROI
- Ability to manage budgets across multiple publishers at one time and optimise towards the best performers dynamically, in real time
- Execute A/B testing of campaigns and creative elements
- Setup all the tracking links for on-going metrics analysis and provide seamless end-of-month reporting
- Monthly, and in some cases, weekly reporting for clients
- Monthly reconciliation of media publisher invoices for client invoicing and reporting
- Reporting and campaign management, using our systems (Workflow Max, Xero and Salesforce.com)
- Strategic and tactical justification for your media spend recommendations
- Ability to interpret raw data to deliver successful communication campaigns, it would be great, but not necessary to have knowledge of the Tableau data visualisation tool
- Help our clients achieve a single view of their customers’ journey from the first impression right through to conversion and repeat purchases.