Discover The 10 Media Advertising Secrets
To Skyrocket Your Sales 
In The Next 30 Days! 

Step 1
Submit the form, including the options you would like with 
an estimate of how many personas you want to start with. 

Step 2
We’ll determine if you qualify to work with us.

Step 3
If you qualify, 
we’ll contact you to confirm the Persona order and plan of action.

Step 4
We’ll get to work.

Personalised Strategy Session

Aleisha will dive into your business, understand your challenges, and give you high-impact, practical strategies to grow your business.

Avoid the single worst mistake many managers make before the campaign even gets off the ground.

Once a campaign is set to be deployed, this next decision point is mission critical to maximising your ROAS.

Find out how to void wasting up to half your media budget, it's actually not that hard when you know how.

This one popular industry habit can increase your costs by as much as 20% with zero ROI!

Focusing on the reverse of this commonly held belief could cut your client acquisition time and costs in half.

Improving your customer experience is a walk in the park if you do this one thing.

Don't get sucked into what everyone else tells you to do if you want to squeeze every dollar from your marketing budget.

When all the campaign variables are in place, one of the last steps can unravel it all...

The bottom line comes down to one simple metric that makes or breaks your campaign and yet is often just an afterthought.

Last, but most importantly, if you don't do this, you'll definitely leave a lot of money on the table and leads for your competitors to pick up.

of the companies surveyed did not have a formal and documented process allowing them to evaluate their marketing efforts.

allocate marketing spend without having a clear scorecard to guide them.

don’t test or monitor the impact of their advertising and marketing.

Key questions to ask yourself...

We help you to get out of the forest

• Where is the bear? 
• Is there more than one bear? 
• Where is the OTHER GUY?
• How can we get out of the forest safely? 

• What is your #1 issue/obstacle to getting new leads/ clients?
• What other issues/obstacles do we need to deal with?
• Who is your top competitor?
• What do we have at our disposal to create quick wins on the board?

We have practical strategies 
proven to work

How we’re different:

We don’t pitch, so you don’t have to pay higher prices for failed pitches made to other non-clients.

We don’t hide our fees or commissions so you know exactly how and where your money is being spent.

Full prepayment keeps our costs low because we have zero  client defaults AND it allows us to negotiate privileged placements with publishers for your benefit.

Everyone on our team works seamlessly to maximise your campaign ROI / ROAS.

Customised
Action Plan

After the session, you'll receive a detailed plan outlining clear steps you can take to achieve your goals. This isn’t theory – it’s actionable and designed to get results.

Unmatched
Value

For just $495, you’ll gain insights and proven strategies that can transform your business. Think of this as a small investment for exponential growth.

A meaningful metaphor...

Marketing Has Changed Forever. Have You?

AI has rewritten how marketing works. This session brings clarity to how it can work for you, before your competitors work it out first.

• Where is the bear?
• What is the #1 issue/obstacle to get new leads/ clients?
• Is there more than one bear?
• What other issues/obstacles do we need to deal with?
• Where is the OTHER GUY? Who is the top competitor?
• How can we get out of the forest safely without running?

• What is the #1 issue/obstacle to get new leads/ clients?
• What other issues/obstacles do we need to deal with?
• Who is the top competitor?
• What do we have at our disposal to create quick wins on the board?

Every successful journey starts with a clear destination; ensure your strategy is aligned with your ultimate objectives.

Drive success by strategically choosing the right tools, applying them effectively, and understanding their unique strengths.

Don't let ineffective campaigns drain your resources; optimise every dollar to ensure maximum impact and return on investment.

Stay grounded amidst the whirlwind of persuasive pitches; discern what truly holds substance from what merely glitters.

Harness the power of audience demographics, ensuring every marketing move is tailored to those who truly matter to your brand.

In a world of ever-shifting market dynamics, remain unbeatable by embedding continuous feedback into your core strategies.

Set the gold standard in purchasing: a pathway where the customer experience intertwines seamlessly with time and cost savings.

Rise above the media buying price wars and ensure you're investing in genuine value and impactful reach.

Crafting the perfect message is only half the challenge; pairing it with its media counterpart is where the real magic happens.

of the companies surveyed did not have a formal and documented process allowing them to evaluate their marketing efforts.

allocate marketing spend without having a clear scorecard to guide them.

don’t test or monitor the impact of their advertising and marketing.

Most people use statistics the way a drunkard uses a lamp post, more for support than illumination. - Mark Twain.

How much longer can I keep doing what I'm doing before I get found out?

ROI Realisation 
Is every advertising dollar working for you, or are there leaks in your budget?

Key questions to ask yourself...

It’s time to embrace the new tools of the trade

You can't manage (or improve) what you can't measure.
Monitoring and measuring your KPIs is the critical function 
of every effective marketer.

It’s time to take control of your media and marketing activities

Waste less money: Identify and eliminate up to HALF of your advertising that's a waste of money.

Save time Slash countless unproductive hours of reporting.

Take control: Make better decisions by tracking every campaign across all channels, in one comprehensive view.

Improve results: Optimise individual campaigns elements for better conversion and ROI / ROAS

Traffic is only as valuable as its conversion rate. Ensure every click counts towards your bottom line.

Finally, practical things I can start doing to save money right away and improve my ROI at the same time!

David
NSW

______

I’m going to look like a hero at our next planning session! Thanks Aleisha.

______

Francesca
NSW

I can’t believe we’ve been making such easily avoidable mistakes! Priceless.

______

Anonymous
(and embarrassed, but grateful) CMO

______

Fiona
VIC

Wow, wow, wow!! This has opened my eyes to a whole new world of possibilities. I feel rejuvenated and inspired to make changes and get better results!

______

Effie
WA

Thank you so much, this is literally going to save me thousands of $$ in missteps!

Who is this for?

Marketing Has Changed Forever. Have You?

AI has rewritten how marketing works. This session brings clarity to how it can work for you, before your competitors work it out first.

AUD (+ GST)

Your Fast-Track to a Future-Proofed Marketing Engine

Focused, high-impact strategy session
on-site with your team.

 

secure instantly via PayPal.

^$4,995 

For just

per person

CMOs / Marketing Directors

Defending marketing spend to a board that wants proof, not projections.

Marketing Managers

Delivering results in a system where the algorithm decides who gets seen.

GMs / Business Owners

Carrying the revenue number without a marketing function built to hit it.

Ask Yourself

Ask Yourself

The Gatekeepers of Attention

Platforms & Algorithms decide who wins today, not your media plan.

The Shift to Real-Time

E-commerce is moving to AI-powered, zero-friction experiences. If your customer has to work, they’ll choose someone else.

The Cost of Waiting

Every week you delay, competitors are adapting. The gap widens. Catching up won't be an option.

Ask Yourself

Get Ahead of Conversational Commerce: AI agents and real-time buying are arriving faster than most teams are structured for. See what it changes about how people actually buy from you.

Transform the System, Not the Output: Writing copy and drafting briefs in ChatGPT isn't transformation, it's faster production. See what actually has to change in your team and your operating model.

Build Agentic Workflows: Move from prompting tools one task at a time to workflows that run themselves. Where they fit, and where they don't.

Make AI Pay for Itself: Understand token economics before your costs scale faster than your results. What to watch for, and how to implement profitably.

Rethink Creative and Media: Creative and media buying are shifting under AI. What that changes about how you brief, test and buy.

Meet the Strategist Behind $500 Million+ in Client Revenue

Aleisha McCall is a Marketing, Media & AI Transformation Strategist, industry keynote speaker, multi-award winner, and a ten-time recipient of the B&T Women in Media Power List. She is also the host of The Black Box of Media podcast, where she lifts the lid on the hidden strategies behind high-performance media advertising, interviewing marketing leaders, media experts, and brand executives to uncover the tactics that consistently deliver commercial results.

As Founder & CEO of Ultimate Edge Communications, Aleisha helps organisations redesign their marketing and media advertising operating models for the AI era. Over the past two decades, she has led more than $100 million in marketing investment, generating over $500 million in client revenue and more than 1 million leads. She works with senior executives and their teams to eliminate fragmented marketing practices, integrate AI into commercial operations, and deliver measurable, high-ROI business outcomes.

The Hidden Forces Killing Your ROI

Get Ahead of Conversational Commerce: AI agents and real-time buying are arriving faster than most teams are structured for. See what it changes about how people actually buy from you.

Transform the System, Not the Output: Writing copy and drafting briefs in ChatGPT isn't transformation, it's faster production. See what actually has to change in your team and your operating model.

Build Agentic Workflows: Move from prompting tools one task at a time to workflows that run themselves. Where they fit, and where they don't.

Make AI Pay for Itself: Understand token economics before your costs scale faster than your results. What to watch for, and how to implement profitably.

Rethink Creative and Media: Creative and media buying are shifting under AI. What that changes about how you brief, test and buy.

The Future of Marketing Session

A high impact strategy session with Aleisha McCall.
You'll leave clear on what has to change, and in what order.

Ask Yourself

The Gatekeepers of Attention

Platforms & Algorithms decide who wins today, not your media plan.

The Shift to Real-Time

E-commerce is moving to AI-powered, zero-friction experiences. If your customer has to work, they’ll choose someone else.

The Cost of Waiting

Every week you delay, competitors are adapting. The gap widens. Catching up won't be an option.

CMOs / Marketing Directors

Defending marketing spend to a board that wants proof, not projections.

Marketing Managers

Delivering results in a system where the algorithm decides who gets seen.

GMs / Business Owners

Carrying the revenue number without a marketing function built to hit it.