Identify and eliminate the HALF of your advertising that isn't working

Step 1
Submit the form, including the options you would like with 
an estimate of how many personas you want to start with. 

Step 2
We’ll determine if you qualify to work with us.

Step 3
If you qualify, 
we’ll contact you to confirm the Persona order and plan of action.

Step 4
We’ll get to work.

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Waste less

Identify and eliminate the HALF of your advertising that's a waste of money.

Immediately stop wasting money by identifying the “HALF” of your advertising and digital marketing spend that is not working.

Pinpoint duplicate campaigns costing you money without improving sales conversions across devices and channels.

Review all your impressions, clicks and conversion data in one place for the ultimate in data analysis.

Eliminate attribution errors that skew and distort your marketing budget and ROI calculations.

Optimise individual campaigns across channels, media and segments for easier and more predictable decision-making.

Gain true “360-degree” visibility of your customers’ journey.

Appreciate the power of aggregate data analysis across channels and devices.

Leverage new technology to make better marketing, branding and promotional decisions.

Gain better customer insights, track buyer and consumption habits through age, gender, geolocation and other demographics.

Measure the effectiveness of ALL your advertising and marketing spend by reviewing essential metrics and key performance indicators (KPIs).

of the companies surveyed did not have a formal and documented process allowing them to evaluate their marketing efforts.

Aleisha McCall is an award-winning entrepreneur and media communications specialist. She is Founder and CEO of Ultimate Edge Communications – a boutique media communications and creative agency.

With an extensive background in traditional media communications, Aleisha has a deep understanding of the media landscape and
multi-platform approach that your business needs to maximise results.

Aleisha has the skills and experience to give you the edge in your digital and offline campaigns. She has been responsible for more than $50 million worth of major campaigns that have generated over $150 million in sales for her clients.

allocate marketing spend without having a clear scorecard to guide them.

don’t test or monitor the impact of their advertising and marketing.

Ultimate Edge have developed a strong understanding of our business and consistently strive to deliver. They have assisted us to simultaneously manage multiple media channels and continue to actively partner with us while we navigate through a constantly evolving market and media landscape.
The team at Ultimate Edge have assisted us in making several technological enhancements which have improved the performance
of our media campaigns
in market.

Sarah Roberts
Managing Director
Mortgage House

We engaged Ultimate Edge as our media agency in 2015. During this time we have found the Ultimate Edge team to be enthusiastic,
loyal, passionate and committed to achieving great results for our firm.
They are a joy to deal with and we have now built up
a wonderful business relationship that we value greatly. We really admire
the strategic approach.

Gervase Liddy
Managing Partner
Taylor and Scott Lawyers

Aleisha McCall and her team at Ultimate Edge Communications have taken the time to understand our business, provide the strategies and guidance to help us grow, and help us implement these strategies on an ongoing basis which has allowed us to grow at such a rapid & exciting pace.

Steven Deveraux-Stanford
CEO & Founder
Ivory Coat

Most people use statistics the way a drunkard uses a lamp post, more for support than illumination. - Mark Twain.

Simple questions 
to ask yourself:

Advertising used to be simple. You planned and bought media directly from publishers. That has changed. Now, you need to find, attract, nurture and grow groups of fragmented audiences.

People consume information, not in any one predictable way but in many different ways across thousands of channels. As advertising is becoming more interactive, your job as a marketer, account executive or business owner is becoming ever more complex.

It’s time to embrace the new tools of the trade

You can't manage (or improve) what you can't measure.
Monitoring and measuring your KPIs is the critical function 
of every effective marketer.

We help you figure out the lay 
of the forest

• Where is the bear?
• What is the #1 issue/obstacle to get new leads/ clients?
• Is there more than one bear?
• What other issues/obstacles do we need to deal with?
• Where is the OTHER GUY? Who is the top competitor?
• How can we get out of the forest safely without running?

• What is the #1 issue/obstacle to get new leads/ clients?
• What other issues/obstacles do we need to deal with?
• Who is the top competitor?
• What do we have at our disposal to create quick wins on the board?

We guide you to better understand your market

How we’re different:

We don’t pitch, so you don’t have to pay for failed pitches 
to other clients.

Full prepayment keeps our costs low (no client defaults) AND allows us to negotiate privileged placements with publishers.

Our self-organising team includes highly specialised contractors all working seamlessly to maximise campaign ROI.

Save time

Slash countless unproductive hours of reporting.

Take back control

Track and monitor every campaign across all channels, in one comprehensive view.

Drive results

Optimise individual campaigns for easier
and more predictable decision-making.

We're different...

4 Quick and easy steps

Invest less than 1 hour 
over video call.

Get The Edge and 
avoid the forest!

Identify and eliminate the HALF of your advertising that isn't working

• Where is the bear?
• What is the #1 issue/obstacle to get new leads/ clients?
• Is there more than one bear?
• What other issues/obstacles do we need to deal with?
• Where is the OTHER GUY? Who is the top competitor?
• How can we get out of the forest safely without running?

• What is the #1 issue/obstacle to get new leads/ clients?
• What other issues/obstacles do we need to deal with?
• Who is the top competitor?
• What do we have at our disposal to create quick wins on the board?

Immediately stop wasting money by identifying the “HALF” of your advertising and digital marketing spend that is not working.

Pinpoint duplicate campaigns costing you money without improving sales conversions across devices and channels.

Review all your impressions, clicks and conversion data in one place for the ultimate in data analysis.

Eliminate attribution errors that skew and distort your marketing budget and ROI calculations.

Optimise individual campaigns across channels, media and segments for easier and more predictable decision-making.

Gain true “360-degree” visibility of your customers’ journey.

Appreciate the power of aggregate data analysis across channels and devices.

Leverage new technology to make better marketing, branding and promotional decisions.

Gain better customer insights, track buyer and consumption habits through age, gender, geolocation and other demographics.

of the companies surveyed did not have a formal and documented process allowing them to evaluate their marketing efforts.

allocate marketing spend without having a clear scorecard to guide them.

don’t test or monitor the impact of their advertising and marketing.

Most people use statistics the way a drunkard uses a lamp post, more for support than illumination. - Mark Twain.

How well are you engaging your target market?

Simple questions 
to ask yourself:

It’s time to embrace the new tools of the trade

You can't manage (or improve) what you can't measure.
Monitoring and measuring your KPIs is the critical function 
of every effective marketer.