The most effective client matching tool

Discover more clients who want to buy from you and maximise your selling capabilities.

Step 1
Submit the form, including the options and how many personas 
you want to start with. 

Step 2
We’ll determine if you qualify to work with us.

Step 4
We’ll get to work.

Apply now

Step 3
If you qualify, 
we’ll contact you 
to confirm the plan of action.

These 4 steps usually take less than a month, assuming you submit the no-obligation, no strings attached form today.

We’ve estimated on average, 
Personas save our clients:

$850

per day

per week

$5,950

per month

$25,500

1. A Persona is a composite picture of a collection of users, boiled down to one relatable human profile. 2. A well-curated collection of personality traits that resemble the perfect profile of a prospect, buyer or client. 3. A list of characteristics that can be used for quantitative comparison to optimise communications 4. A list of qualitative preferences to enhance and match compatibility with your products or services. 5. A flexible framework that can dynamically adapt, with contextual awareness and on-going data feedback, for improved efficiency and effectiveness. 6. A scientifically proven tool for marketers who want to make the most of every dollar spent. 7. Used by marketing professionals who wish to out-perform their peers. 8. A key differentiator for successful data-driven campaigns that maximise ROI. Syn: Ideal type, archetype, profile, template, audience, avatar. Ant. Winging it, guesswork.

Persona (per. Sone. Â)
Noun. Origin. Person, individual.

What is a Persona?

We are talking to you, right now, here, individually, one-on-one as if we know you personally, intimately.
We understand your needs, wants and desires. You know, as you read this, the text is captivating and intriguing.

You want and need to use Personas. You feel it in your gut, in your bones. It’s something you’ve toyed around with or set aside as a future to do item and now it’s time to make things happen.

You’re reading this with the thought “How can they know what I am thinking or feelings right now?” How can they have such a good sense of my pulse to want to make this decision?”

Because we know you.

We know you that deep down, you know that if you introduce this to your team (or boss), it will make you look good.
Really good. You’ll start to be perceived as a trailblazer, an innovator. You’ll start to have different conversations
that you’ll have to sell up the chain of command or to your primary decision-maker…

We know you know you can do it.

This is your next best step. You’ve been through all the frustrations of campaigns that fall on deaf ears when ‘on paper’ they sounded great.

You know stabbing in the dark with all the data we all have to deal with can be overwhelming.

The hit-or-miss proposition worries you because it’s your career and your reputation that’s on the line every time that the dollars are spent. You know there’s a better way than simply ‘hoping’ your next campaign or promotion connects with enough people.

Without a map, you can’t get to your destination. Personas are the guideposts to re-align your marketing strategy, making sure it remains on course and wastes no time, effort and money getting them to market as soon as possible. Innovations like this are essential to your continued growth and development of your already successful career. You are not looking at this as a solution to a stalled career or to fix a sinking ship.

With all of this in mind, you need the courage and determination to become the idea champion to benefit from first-mover advantages as long as the innovation is tried and tested, which Personas are. All the R&D has been done.

There is no doubt they work – the only question is: are you motivated, driven and committed enough to make them work in your situation, company or team right now?

You know if you don’t embrace this now, you will be left behind by competitors or peers who do do his now, or worse have already been using Personas for some time. It’s not a threat, but a reality. The stats are definite and conclusive: anyone using Personas out-performs those who don’t use them.

Remember if you have been using Personas and realise you haven’t quite got your bang for your buck, not all Personas are created equal. Let’s discuss how we can take what you have and refine them to create better results..

Still reading? It’s because this page is based on Personas!

Targeting and positioning

Gives you a target for all prospect and client communications, promotions or campaigns.

You can’t effectively market a product or service if you don’t know who you’re trying to communicate with.

Positions your products as relevant and worthy of consideration to that particular Persona, instead of a general audience.

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03

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05

Provides valuable insights for prospecting, performing market research, targeting advertising, website design, usability testing and keywords for SEO, by Persona rather than generically.

Provides a deeper understanding of the buying behaviours of prospects, buyers and customers to align and position campaigns accordingly.

Creates higher quality lead generation that converts at a higher rate and usually faster.


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With specifically designed Personas you can change, modify, adapt and evolve them. You can’t improve something you don’t have. You can’t measure or compare things that are not defined.

Avoids wasting time on those prospects that don’t fit the offer, product or service, usually reducing costly refunds and troublesome customer dissatisfaction. 


08

Design and strategic planning

Improved understanding by each Persona and appreciation for the features and benefits, means a much better product or service design and more efficient go-to-market launches.

Design products, offerings, even promotions to cater for specific Personas that resonate with them to substantially increase adoption, conversion or sales.







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02

Created Personas for clients for new products or service offerings that don’t currently exist -- “Build it (Personas) and they will come”.

03

04

Use Personas to shift from “problem clients you no longer want” (high maintenance, rude, bad/slow payers or unprofitable to service) to “clients you want to attract” (loyal, looking for a premium service, appreciative and profitable).






Company and team alignment

01

02

03

Helps create consistent messaging across all platforms, campaigns and contextual applications.

Align your sales process and other communications in harmony with the various personas.


Save time on mis-aligned copy and other mis-matched activities and initiatives.



Have everyone internally and externally on the same page, speaking the same language about specific prospects, instead of generalisations that get confusing and often create contradictory and self-defeating results.

On-board new staff and suppliers more effectively, with personas they can get to know, rather than starting from scratch and reinventing the wheel by posing all the same questions that preceded them and have already been 
dealt with.


04

05

Personas avoid the pitfalls of mass marketing by trying to be all things to all people in all communications – they allow personalised communication that connects viscerally instead of superficially with all your stakeholders.









06

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  1. Gives you a target to aim for all prospect and client communications, promotions or campaigns.

  2. You can’t effectively market a product or service if you don’t know who you’re trying to communicate with.

  3. Positions your products as relevant and worthy of consideration to that particular persona instead of a general audience.

  4. Provides valuable insights for prospecting, performing market research, targeting advertising, website design, usability testing and keywords for SEO by persona rather than generically.

  5. Gives a deeper understanding of the buying behaviours of both prospects and buyers and customers to align and position campaigns accordingly.

  6. Creates higher quality lead generation that convert at a higher rate and usually faster.

  7. Avoids wasting time on those prospects that don’t fit the offer, product or service, usually reducing costly refunds and troublesome customer dissatisfaction. 

  8. With specifically designed personas – you can change, modify, adapt and evolve them. You can’t improve something you don’t have. You can’t measure or compare things that are not defined.

Targeting and Positioning

Gives you the information and perspective needed to make objective decisions about how to craft marketing messages and design campaigns that ‘work’.

Focuses marketing and advertising efforts to streamline the creative process and administrative load.


Creates compelling content and offers that resonate and move people to action.


Helps determine the platforms and media to be used to avoid campaigns and promotions that fall flat and never get off the ground. 


Enables content to be created at a much lower cost because piece of content is tactically targeted to the needs, wants, desires of each persona, intimately, persuasively.


It becomes a framework to have informed, relevant and productive discussions about who prospects and clients are; how they behave, and what they want – instead of constantly revisiting old ground and re-debating what has already been decided. 


Helps design better customer journeys (i.e. through marketing automation) with a focused understanding of each persona’s common attributes, motivations, challenges and concerns.

Helps align conversations with personas in the right platform and context so that messaging can be matched to specific personas to cut through the noise.

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05

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Messaging and media

Gives you the information and perspective needed to make objective decisions about how to craft marketing messages and design campaigns that ‘work’.

Focuses marketing and advertising efforts to streamline the creative process and administrative load.


Creates compelling content and offers that resonate with people and move them to action.


Helps determine the platforms and media to be used to avoid campaigns and promotions that fall flat and never get off the ground.

01

02

03

04

Enables content to be created at a much lower cost because it is tactically targeted to the needs, wants and desires of each Persona.

It becomes a framework to have informed, relevant and productive discussions about who prospects and clients are; how they behave, and what they want – instead of constantly revisiting old ground and re-debating what has already been decided. 

Helps design better customer journeys (i.e. through marketing automation) with a focused understanding of each Persona’s common attributes, motivations, challenges and concerns.

05

06

07

Helps align conversations with Personas in the right platform and context so that messaging can be matched to specific Personas to cut through the noise.

Provides more distinctive split testing within and across Personas for faster optimisation when deploying data-driven campaigns.

Easily optimise digital media targeting to specific audiences by platform, by product, by campaign or even by offer/promotion!


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Motivating purchases

Shines a spotlight on buying behaviour, significantly reducing the guesswork that is so frustrating and costly.

Enables each step of the buying process, within the customer journey, to be designed and segmented for each Persona. Providing a much more personalised experience because of the customisation that is possible when you know the person you are dealing with.

Provides a ‘blueprint’ for the specific resources (creative assets) that make a purchasing decision happen more quickly. One Persona might need a comparison table whereas another might prefer video testimonials to feel comfortable handing over their credit card details.


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Because insights are collected by Persona, further interaction and engagement can be nurtured more efficiently, while also enhancing the emotive connection with your product, service or company.

By understanding how each Persona considers and then buys from you, you can much more easily reduce their critical 
path-to-purchase journey while also embellishing it.

You can truly tailor marketing messages to get the best possible response at every touch point in the buying cycle and customer journey, assuming you have a data-driven approach.

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With on-going refinements, Personas are essential to developing a deep awareness of day-to-day routines, challenges, goals and other valuable insights into the type of person they are and what you can either offer them or provide access to so they remain aligned to your offering(s).

Improve conversions along the entire path to purchase, with better alignment to each Persona’s needs, wants and desires.


Reduce each Persona’s path to purchase independently by addressing their concerns specifically and efficiently.


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Apply now

Step 1
Submit the form including how many Personas you would like to start with.

These four easy steps take less than a week.

Fill in the form today – no-cost, no-obligation!

Step 2
We’ll determine if your business is a great fit for our service.

Step 3
Once qualified, 
we’ll contact you to confirm the Persona order and plan of action.
 

Step 4
We’ll get to work generating your Personas.

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Persona Packages

Personas are profitable

How many Personas do I need?

One is not enough and
ten is probably too many. 

We have a client who has eight. One for each product category and one generic Persona to cater for the unidentified prospects that haven’t been assigned to a product-specific Persona.

As a starting point, try to select 3 or 4. Begin by just describing them by giving them a name with a short descriptive paragraph. We will take it from there to assess, analyse and corroborate it with other available 1st, 2nd and 3rd party data. We’ve got it all covered.

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How many Personas do I need?

It’s time to take the blindfold off and see your prospective clients for who they are

Our Personas are not audiences.

Your target audience is a population of people that should have your prospects within it. With a well-defined Persona, we can substantially improve the correlation when split testing and undertaking other quantitative analyses to optimise your media spend to target those people that match your Persona(s). Without Personas, it’s essentially hit-or-miss guesswork.

Without Personas, you’re misappropriating media spend by as much as 7% for offline and 46% for digital. On top of that, the cost of conversion and acquisition can be as much as 2 to 3 times higher, when behavioural or psychographic trait conflicts are avoided.

Personas are not a one-size-fits-all template, instead distinct Personas are created to tailor to each of your desired market segments. These can be created, designed and developed by product, service or category theme, depending on your overall goals and specific targets.

Our Personas are not templates.

Templates work by rigidly assigning their specific characteristics to your prospects. In sharp contrast, our Personas framework is based on your desired prospects. They are not pre-defined. Our framework is structured and designed to remain responsive to changing market conditions and any necessary adaptations, as we learn more about them and their compatibility to what you are selling.

Our Personas are multi-dimensional and cater to the entire customer journey – not just the prospecting click optimisation most templates are designed for.

Once adopted as a central element of your strategic marketing, we work with you collaboratively to expand, embellish and enhance each Persona with a behavioural dimension. In this process we will address how and where they interact with various media, platforms and stages of the process they are in within their customer journey with you.

Enquire now

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Key benefits of Personas

Optional research & report

$5,000 - $25,000

Each company and context is different, we have a full range of options to match your budget and goals.

ex  GST

Includes:

Social Analytics 
Website Analytics
Market research

In-depth Data synthesis
(based on qualitative and quantitative research provided 
by the client)


Findings and research report


$5,000

First Persona

One Persona.

ex  GST

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In-person presentation

1 Round of changes

Customise white label Persona template to your brand

Includes:

Data visualisations to easily compare all persona segments

Identification of Goals, Priorities, Behaviours, Needs and 
Pain Points
for each identified segment

Keywords quick reference for 
each segment

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Longform Persona for detailed 
notes and study

1 Round of changes


Research overview documentation 

by segment


Additional Personas

$2,500

Per additional Persona.

ex  GST

Includes:

Persona designed to 
identified segment

Graphs mapped to identified 

segment data

Portrait image for Persona segment


High-performing companies are:

More likely to research the key drivers of their buyers.

3x

As likely to include buying preferences within their Personas.

2x

As likely to understand the fears and challenges of their buyers by addressing those within their Personas.

1.6x

Who should use Personas?

Is there a minimum media or marketing spend to justify the cost of Personas?

That’s one of the most frequent questions we get. The benefits are highlighted here.  We think after you read through the list, you’ll come to realise that it’s not a question of your marketing spend as much as it is a focus on the bottom line for your division, department or company. Miscommunication, misunderstandings or delays are often related to confused communications, based on not fully understanding the Personas. Saving or optimising media and marketing spend is just one of the dozens of benefits. They are just the ones that are easiest to measure, track and quantify. Bottom line benefits may be indirect but can be substantially more valuable.

I’ve heard other agencies give Personas away for free, why should I pay you for it?

If you can get free Personas with no strings attached, then, by all means do it. But in our experience, nothing is ever free. The costs are just hidden inside ‘packages’, ‘bundles’ or ‘add-ons’ or in higher commissions or hidden fees. We don’t hide any of our costs nor do we pretend that something of this immense value can be free. If you’re looking for giveaways – you’re not our client and we’re totally OK with that.

Personas are too expensive. There’s no way I’ll get sign off to pay for them.

It’s true. Our Personas aren’t cheap. Because they’re expertly crafted, designed and customised for your business. Our clients confirm their initial investment in Personas created more sales or saved them more money than they cost either, within 60 days or two campaigns, whichever came first.  After that, it’s a never-ending upside investment that keeps paying dividends ‘forever’.

But often, even that’s not enough to get people to make a decision. Try letting the higher-ups know that we’ve estimated, across our various accounts and campaigns, that on average, Personas save our clients +-$850/day. That means if you’re an average sized client, every day you wait is costing you +/-$850. That’s +/-$5,950 per week and +/-$25,500 per 30-day month. It’s only money…

What is the research data for Personas based on?

How long is a piece of string? Our basic starting point covers all the data collection we would do for a standard project – we can accommodate sophisticated quantitative analyses as part of our Marketing Intelligence service offering, on a case-by-case basis. What we find however, is that Personas require a lot less hard data than they do intangible and qualitative consideration. The mathematical and statistical number-crunching usually follows after campaigns are deployed rather than to create Personas.  We can aggregate first, second and third party data within our data collection and analysis process.

Do we need confidential customer data 
to create Personas? 

Personas are designed from the aggregation, dissection and analysis of large amounts of data that can be anonymised to protect sensitive, private and confidential data.

Can the Persona be plugged into a CRM?

Personas are a mental representation defined through descriptive text. Since they are not templates or numerical fields, while they inform strategic decision-making, they can’t be inserted like fields in record of a Customer Relationship Management (CRM) system or into an Excel spreadsheet.

Can I buy a Persona ‘package’ from you 
and keep my current media agency?

Absolutely! That’s why we created the product. You can buy the Persona package and not deal with us for your media buying or creative design. No strings attached. We know many companies are in multi-year agreements with media buying and creative design agencies. By having a product you can buy, it gives you the option to go outside of your service contract to purchase a one-off product that will help you better administer your spend. It’s a win-win-win.

For example, we focus on results-driven campaigns with clients who spend one to nine Million annually. We know many brands spend in excess of $20 Million which is not our direct market. If you’re in that range however, we can provide you with Personas to reduce the guesswork and optimise future spend.

With Personas do you guarantee results?

Unfortunately, no. There are never any guarantees because there are too many variables involved. However, we have never witnessed or heard of any Personas that created negative returns in our, or anyone else’s, experience. Simply stated: If you knew a company’s shares on the stock market would never go down and only up, wouldn’t you call your stockbroker right now? 
Fill in the form today.

What if my team doesn’t know 
how to use Personas?

Don’t worry, we’ll teach you. As specialists with substantial experience deploying Personas in a wide range of industries with internal and external marketing resources. We’ve got this covered.

I already have Personas, can you
 just use those?

If you indeed have fully developed Personas, that’s fantastic! If, however, they’re off-the-shelf avatars or templates, we can still use them as a starting point, but will need to improve and enhance them. Contact us for a more detailed conversation.

I’ve been in business for years and I know my prospects and clients like the back of my hand, why would I need to create Personas to tell me what I already know?

Great question! First, if you think you know everything you need to know to optimise your campaigns and you’re all set to go, you probably don’t need us or Personas. If, however, you do know your clients really well, then we’ll be able to cut to the chase and get to optimal campaign design and deployment a lot faster. The challenge we’re sure you’ve already experienced is getting everything that’s in your head, with years or decades of on-the-ground experience to your wider team and service providers like us. That is why Personas exist!

Why hasn’t my marketing or media company proposed this to me before?

First, it requires the knowledge, expertise and framework to work this. Second it takes the team resources to combine all the various components of a Persona, most media agencies or publishers don’t have the full suite of experts on-hand and it’s not what they do. We have been using Personas for years and are just bringing them to market now as a standalone product.

How can I trust Personas aren’t just another marketing ploy to make money from unsuspecting clients?

We’ve been in business for 6 years and for all that time, we’ve been able to create market-beating results. Our results are there for all to see. Personas are a key building block to ensure every dollar you spend creates the best results possible. This is what we do every day of the week – optimising campaigns to save our clients.

We once created a dynamic content-driven marketing automation campaign with 276 individual components that coherently communicated ONE message across seven Personas within one customer journey. 
That is logistically and logically impossible 
to do without clearly defined Personas. 

Why should we bother with Personas if we deal with media buyers and publishers directly and we’re happy with their results?

Here’s the thing. You may not want to hear it, but they are in business to make money FROM you rather than FOR you. Yes, they want better results for you, but chances are Personas are in the too-hard basket for them and they are not equipped to create them appropriately. You can, engage us to create your Personas and you can continue to use them if you remain happy with the results they provide. Or you can give us a budget to work with and compare apples with apples and continue to work with whoever makes more money FOR you…

FAQs

Personas are a structured profile created from a collection of personality and socio-demographic characteristics, traits and behavioural observations. These serve to define an archetype of the person who wants to buy or consume your products and services.

Our proprietary Persona creation process is both art and science. The art is in the qualitative assessments and subjective deductions based on observable patterns. The science is in the objective hard data analytics that exist in plentiful quantities.

The aggregation of individually distinct Personas enables you to start comparing and monitoring what works versus what doesn’t. Even if some elements of the Personas are incorrect, re-alignments are only possible with a reference point to compare to. You can’t fix something you can’t measure or track.

Personas are continually evolving as part of the never-ending feedback loop provided by digital media. Smart marketers know that not using Personas is akin to having a blindfold on and hoping for the best.

Those who spend more than $200,000 in promotional media,  marketing or campaign advertising will benefit from the use of Personas. 

More conversion stats

Persona based content increased customer engagement almost 
six times when targeting cold leads.

6x

Revenue from using Personas for emails increased 18 times (compared to broadcast emails).

18x

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Email open rates increased 
by two to five times using Personas.

2-5x

More stats below

Using buyer personas in an email campaign doubled open rates and increased the clickthrough rate by a factor of five. 

BrightTALK  

Behaviourally targeted ads (possible with persona-designed campaigns) are twice as effective as non-targeted ads. 
NAI 

A MarketingSherpa case study found that buyer personas: Increased website length of visits as much as a 900%, a whopping 171% increase in marketing-generated revenue, an impressive 111% increase in email open rates and a respectable 100% increase in the number of pages visited.  
Marketing Sherpa 

Buyers are 48% more likely to consider solution providers that persona-lise their marketing to address their specific business issues. 
ITSMA 

A DemandGen Report revealed that Intel’s buyer personas surpassed campaign benchmarks by 75% and were more cost efficient than the average campaign by a margin of 48%. 
DemandGen Report  

Skytap, a self-service provider of cloud automation solutions, implemented a targeted content marketing strategy and saw the following results: A 124% increase in sales leads, a 55% increase in organic search traffic, a 97% increase in online leads and a 210% increase in site traffic. 
Single Grain 

Company and team alignment

Helps create consistent, coherent and congruent messaging across all platforms, campaigns and contextual applications.

Align your sales process and other communications in harmony with the various personas.


Save time on mis-aligned copy and other mis-matched activities and initiatives.






01

02

03

Have everyone internally and externally on the same page, speaking the same language about specific prospects instead of generalisations that get confusing and often create contradictory and self-defeating results.

On-board new staff and suppliers more effectively with personas they can get to know rather than starting from scratch and reinventing the wheel by posing all the same questions that preceded them and have already been 
dealt with.


04

05

ENQUIRE NOW

Personas avoid the pitfalls of mass marketing by trying to be all things to all people in all communications – they allow personalised communication that connects with them viscerally instead of superficially with all your stakeholders.









06

Personas provide better qualified prospects 
who want to pay for your products/services

Companies who exceed lead and revenue goals are 4 times more likely to use Personas for demand generation than organisations that missed lead and revenue goals.

Of companies who exceed lead and revenue goals report segmenting their database 
by persona.

Of top performing companies have mapped 90% or more of their customer database by persona.

Targeting cold leads with persona based content is 58% more effective than targeting warm leads without using persona based content.

Of companies have developed higher quality leads using Personas.

Of companies have achieved shorter sales cycle using Personas.

Of companies gained 
more leads using Personas.

Market leaders adopt and refine Personas to move further ahead of their competition

Companies who exceed lead and revenue goals are twice as likely to create personas than companies who miss these goals.


As a general rule, three to four Personas account for over 90% of a company’s sales which translates to a very effective lever to get quick wins on the board. 
Barn Raisers 

Personalized emails made possible with personas drive 
18 times more revenue than broadcast emails. 
Mailchimp 

The DemandGen Report showed Thomson Reuter’s, buyer personas contributed to a 175% increase in revenue attributed to marketing, a 10% increase in leads sent to sales and a 72% reduction in lead conversion time
DemandGen Report  

Personas have been tried and tested

Why choose our Personas?

We have developed a systematic process to create, define and refine Personas. This means the task is clear with a fixed price and itemised deliverables so you know exactly what you’re getting. We also know all the red flags to avoid the most common pitfalls that lead to non-performing Personas.

We created Personas as a product with NO STRINGS ATTACHED to enable you to purchase them as a one-off because very few agencies have the skill, ability or experience to create them.

If you don’t want to or can’t use our media buying and creative design services, you can ‘take your Personas with you’ to leverage them with your internal marketing team and/or external providers, including your current media agency! 

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Once Personas are deployed in your marketing -- you can expect higher sales and cost reductions from the first campaign. This is because we choose to create conservative Personas that will provide some ‘quick wins’.

Following the Personas launch, an assessment period is required before a refinement can be made, to further boost top-line results and reduce costs.

Every once in a while, a test will yield a negative result – highlighting what doesn’t work. Once fixed, results will skyrocket, saving time, money and effort at a new, higher level of performance.

Personas produce indisputable results in less than a year of deployment, even under the most stringent marketing conditions and constraints.

As a result of using our Personas we’ve noticed a 10% reduction in time it takes clients to make a purchase. With all other things being equal, this amounts to an additional 10% increase in sales.

On the profit front, we know that Persona-driven campaigns yield a minimum of 6% higher profitability than non-Persona campaigns. The actual profit gains are understandably hard to assess, because many of the benefits are qualitative and intangible, but still affect the bottom line.


Our clients have confirmed the initial investment in Personas created more sales or saved them more money than they cost, either within 60 days or two campaigns, whichever came first. After that, it’s a never-ending upside investment that keeps paying dividends ‘forever’.

Every day, every week, every month you don't use Personas, it could be costing you money

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Personas create great results

The Art and Science of Persona Creation

Key benefits of Personas

Leverage them  for your business now.

Purchase motivations within the buying process

Messaging and media

Company and team alignment

Product or service design 
and strategic planning

Targeting and positioning

Select from a range of options 
to meet your needs.

FOLLOW US

Ultimate Edge Communications Pty Ltd
Level 1, Suite 117/80 Elizabeth St Sydney NSW 2000

GetBetterResults@UltimateEdgeCommunications.com.au 0402 368 785 
UltimateEdgeCommunications.com.au

Key benefits of Personas

Leverage them  for your business now.

Strategic messaging and branding

Marketing intelligence you can leverage

Improve product development

Capitalise on buyer motivations

Micro-targeting to potential customers

1. A Persona is a composite picture of a collection of users, boiled down to one relatable human profile. 2. A well-curated collection of personality traits that resemble the perfect profile of a prospect, buyer or client. 3. A list of characteristics that can be used for quantitative comparison to optimise communications 4. A list of qualitative preferences to enhance and match compatibility with your products or services. 5. A flexible framework that can dynamically adapt, with contextual awareness and on-going data feedback, for improved efficiency and effectiveness. 6. A scientifically proven tool for marketers who want to make the most of every dollar spent. 7. Used by marketing professionals who wish to out-perform their peers. 8. A key differentiator for successful data-driven campaigns that maximise ROI. Syn: Ideal type, archetype, profile, template, audience, avatar. Ant. Winging it, guesswork.

Persona (per. Sone. Â)
Noun. Origin. Person, individual.

What is a Persona?

FOLLOW US

Ultimate Edge Communications Pty Ltd
Level 1, Suite 117/80 Elizabeth St Sydney NSW 2000

GetBetterResults@UltimateEdgeCommunications.com.au 0402 368 785 
UltimateEdgeCommunications.com.au

Why choose our Personas?

We have developed a systematic process to create, define and refine Personas. This means the task is clear with a fixed price and itemised deliverables so you know exactly what you’re getting. We also know all the red flags to avoid the most common pitfalls that lead to non-performing Personas.

We created Personas as a product with NO STRINGS ATTACHED to enable you to purchase them as a one-off because very few agencies have the skill, ability or experience to create them.

If you don’t want to or can’t use our media buying and creative design services, you can ‘take your Personas with you’ to leverage them with your internal marketing team and/or external providers, including your current media agency!