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This is a unique process we call an Experience because it is self-directed, fully immersive and customised to the various choices and decisions you will make along the way.
Self Directed
Immersive Experience
Scientifically Designed
At least $100,000 of value
It’s a multi-stage interactive journey scientifically designed to create at least $100,000 of value for your business…
… if you complete the adventure.
This will be a multi-stage process
Admittedly, this is not for everyone, and that’s the first element of the process: to enable suspects and prospects to self-select out of our client qualification process willingly and without any pressure.
As the various stages of the experience unfold, we will explain the rationale for each of the steps we’ve taken, starting with creating our corporate avatar, Julie.
Having an automated avatar means we don’t have to worry about lighting, set decoration, audio and video technology and post-production issues.
We also don’t have to coordinate all the people involved in a video shoot which is both time consuming and costly. IKR?
A self-directed journey to marketing-beating results for your business…
This is just the first of many strategic decisions we will share with you throughout this process so you can genuinely appreciate and understand the thinking behind the deployment of our fully automated lead generation funnel.
We acknowledge this process is unique to us, our goals and our context as a media communications company that describes itself as a consultancy rather than an agency.
To us, an agency is a transactional partner to get media to market, whereas a consultancy goes beyond those transactional responsibilities and acts as a fiduciary.
Easier said than done, which is why we created this show-and-tell, self-directed, experiential activity we call the Get The Edge Experience..
The Edge is what you want when you’re searching for a media and communications partner to help you achieve market-beating results. But everyone and their dog claims to do that.
How we’re different and why you should continue…
We need to show tactics and strategies that are not just different but work because they’re out-of-the-ordinary, like this Experience led by a non-human avatar to ironically personalise the experience while creating a sense of novelty.
With today’s information overload, it’s vital to grab people’s attention initially.
Then the challenge is to maintain engagement, which we have designed with the tasks you will have to perform.
Yes, you read correctly; you will have tasks to perform.
Tasks designed to create at least $100,000 of value for your business.
That value can be sales, new leads, higher profits or more brand awareness.
What that value ends up being is for you to judge.
If we can’t create that outcome, then you’ll stop and exit the process, as you should.
If, however, we can create that outcome for you, then you’ll definitely want to continue to the next stages and explore what we could really do for your business if we became your media consultancy.
First things first…
We respect and value your time and want to be upfront that this process is NOT QUICK and is not about getting your email and trickle-feeding you messages, hoping you’ll buy from us.
In fact, it’s the opposite. We need you to determine for yourself, on your own, if what we do and how we do it is what you want for your business. For you to make that decision, we need to show you what we do, how we do it, and why, as we do it.
For example, to get to this landing page, we placed a variety of ads on social media sites which is standard, but instead of pushing you to a sales landing page, we directed you to one of several quizzes.
We did not capture any information from you. Each quiz was scientifically designed to elicit interest in one of the four underlying characteristics of the type of client that we work well with. We’ll share this vital information with you in stage two.
Since you’re on this page, you are among the ‘top’ 10% of quiz takers who clicked through. This is what we want, the lowest percentage of qualified people to click as opposed to what most digital agencies want to maximise.
We don’t want to try to sell to people who don’t want to buy from us.
We want to provide market-beating results to a small, select group of leaders within businesses that get this concept.
We don’t want to waste their (your) time, nor do we want to spend time and resources on our end.
But here’s the catch, if we can’t create MORE value for you than the time it takes you to go through the Experience, you will understandably give up, which is fair dinkum.
So, we have to achieve or surpass that goal, which we know we can because it’s what we do, but are you up to it?
Are you intrigued enough to embark on this exciting adventure?
All you need to do is participate actively and authentically.
Please follow the instructions provided as precisely as you can. If you cheat, you’re only robbing yourself of the insights we want to create for your enlightenment and benefit.
Ready?
Here’s your first skill-testing challenge!
So what’s the point of all this?
You have a growth mindset
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First and foremost, we know that the #1 obstacle to Exponential Growth and success is MINDSET. It’s not the market, clients, the economy, or staff.
You have visionary foresight
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It’s your ability to see the future you want for your business and having the courage to think outside the proverbial box to make that vision a reality.
Achieve market beating results
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Market-beating results are not possible with ordinary growth and traditional strategies and tactics.
Achieve the extraordinary
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You have to THINK and DO out-of-the-ordinary things to create EXTRA-ORDINARY results.
This Get The Edge Experience is a live, interactive example of what we do and how we do it…
We have not captured your email or any other personal information up to this point. You can exit the process right now; we will never know who you are.
Instead of wanting you to continue, we want you to self-select out, and we are making the process time-consuming with multiple steps that will take up to a month and 10 hours of your time!
This is why we must create AT LEAST $100,000 of value for you. Otherwise, it’s not worth it for you… See how that works?
Do you want to continue?
If not, that’s totally OK. We wish you continued success in your career/business, and we know you’ll find what you’re looking for.
However, if you come across someone in your immediate circle of contacts who would be interested in this experience, please send them to this page so they can make their own decision.
We have a quick and simple process to validate who you are…
We need a valid, non-generic email (not a personal Gmail or Hotmail account), a local Australian mobile number, your role description, and the URL of your company website.
We will validate both your email and mobile AND substantiate you with a friendly phone call. This phone call will not be to sell you anything, just to make sure you are who you say you are.
This is another example of explaining the METHODOLOGY behind our strategy.
We are going to provide participants with more than $100,000 of business growth advice, for free, with no strings attached.
To do that equitably, we MUST eliminate all the tire kickers, students, competitors and trolls up front, at the beginning.
This means our participation rate will crash to less than 10% of people who read this far…
That’s the INTENTION…
And is COMPLETELY opposite to what traditional agencies do – try to MAXIMISE the top of the funnel!
We fully accept there are many instances when that is necessary and desired, but not in this case.
Using a one-size-fits-all template is NOT what we do. We use CONCEPTUAL FRAMEWORKS adapted and customised to each client we work with to OPTIMISE their strengths, minimise their weaknesses and get them results with the least amount of effort and cost, as fast as practically and economically feasible.
The validation phone call will be short and to the point. It will not request any confidential or private information. The caller will not try to sell you anything. That will never happen, even at the end of the Experience…
You need to decide for yourself, by yourself, IF you want to work with us. We will not call, email, or contact you to try to convince you.
We will guide you within The Get The Edge Experience, to generate more than $100,000 in value for your business.
If/when we do that, you will decide whether to contact us. We can then discuss whether we’re a good fit and if it would be beneficial to work together.
You’ll know when you’ve made that decision.
Until then, click on the button below to continue on your exciting Get The Edge Experience.
Yes, I want to continue and validate who I am