The Black Box of Media Podcast white transparent horizontal logo from Ultimate Edge Communications

Episode 01
unlocking ai for
marketing success

Discover the secrets of AI-driven marketing success in the very first episode of
The Black Box of Media Podcast,” featuring online marketing powerhouse Liana Ling.

Episode
Overview

AI and automation have revolutionised sales and marketing, but how do you actually use them to drive real results? In this episode of The Black Box of Media, we go beyond the buzzwords and uncover how AI-powered strategies are transforming media advertising, lead generation, and customer engagement.

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Watch EPISODE 01

CHAPTERS:

00:00 – Welcome to the Black Box of Media
01:08 – Introducing our guest, Liana Ling
03:24 – AI and Automation Strategies for Businesses
09:06 – Testing Approaches for AI-Generated Content
13:39 – Top AI Tools for Media Advertising
18:59 – Balancing Excitement and Overwhelm with AI
19:20 – Getting Started with AI Implementation
23:15 – Setting Up Your CRM for AI Integration
26:53 – Just Start Taking Action
27:37 – Outro

Key
Takeaways

  • Proven strategies for using AI to achieve measurable marketing outcomes.
  • The most effective AI tools for media advertising and lead generation.
  • Emerging trends shaping AI’s future in marketing.
  • Practical insights on overcoming common AI implementation challenges.
  • Real-world case studies of brands scaling smarter with automation.

Guest Profile-
Liana Ling

Liana Ling is a growth-focused marketing strategist and digital entrepreneur dedicated to helping businesses scale through cutting-edge marketing automation and lead-generation strategies. With a background in law and extensive experience in digital marketing, Liana combines data-driven insights with actionable tactics to deliver real business results.

The Black Box of Media Podcast white transparent horizontal logo from Ultimate Edge Communications

UNVEILING THE SECRETS OF
HIGH-PERFORMANCE MEDIA
ADVERTISING

Join your host, Aleisha McCall, as she lifts the lid on the hidden strategies of
high-performance media advertising with top experts, revealing actionable insights
to help you cut through the noise and drive real results.

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