Episode 02
Unlock expert tips and strategies to master high-performance media advertising
with seasoned marketing leader Rosie Rissetto.
Episode
Overview
Discover expert tips and strategies to master high-performance media advertising with Aleisha McCall and seasoned marketing leader Rosie Rissetto in this insightful episode. Explore how to balance brand building with performance marketing, optimise your ad budget, and boost profitability through smart targeting and continuous optimisation strategies.
This episode dives deep into actionable insights, including navigating the messy middle of the media funnel, leveraging data-driven decision-making, and knowing when to trust your gut. Learn how to refine your customer journey, improve ROAS, and drive sustainable business growth with real-world examples from iconic brands like Virgin Active, Les Mills, and RedBalloon.
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Watch EPISODE 02
CHAPTERS:
00:00 – Intro
03:26 – Balancing Brand and Performance Marketing
07:14 – Winning the Attention Battle in Advertising
11:38 – Strategies for Success in the Messy Middle
14:44 – Data vs Instinct: Trusting Numbers vs Gut Feelings
20:44 – Building a Culture of Testing and Learning
24:34 – Maximising Agency Partnerships for Growth
27:56 – Importance of Website Optimisation for Media Performance
31:10 – The Impact of One Small Change on Results
34:00 – Staying Ahead of the Curve in Marketing
37:30 – Key Takeaways and Wrap-Up
38:07 – Outro
Key
Takeaways
- How to structure campaigns for maximum ROAS.
- The importance of aligning media strategy with creative.
- How gamification boosts engagement and conversion.
- Insights into media commission structures and budget efficiency.
- Real-world success story from RedBalloon.
Guest Profile-
Rosie Rissetto
Rosie Rissetto is the Head of Marketing and Sales at Les Mills. With a strong focus on data-driven growth, Rosie combines expertise in consumer engagement, digital innovation, and brand strategy. Her proven track record spans industries like travel, e-commerce, and fitness. Passionate about ROI, Rosie leverages insights to deliver powerful results while fostering collaborative, high-performance teams.
UNVEILING THE SECRETS OF
HIGH-PERFORMANCE MEDIA
ADVERTISING
Join your host, Aleisha McCall, as she lifts the lid on the hidden strategies of
high-performance media advertising with top experts, revealing actionable insights
to help you cut through the noise and drive real results.
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