Episode 03
Uncover expert tips and strategies to scale your startup and compete with industry giants
featuring Steven Deveraux-Stanford, a multi-business founder and disruptive brand builder.
Episode
Overview
Discover expert tips and strategies to scale your startup and compete with industry giants. Host Aleisha McCall sits down with Steven Deveraux-Stanford, a multi-business founder and disruptive brand builder, to uncover the secrets behind transforming a startup into a household name.
This episode dives into actionable insights like leveraging smart targeting, embracing continuous optimisation strategies, and making strategic ad budget decisions to unlock growth potential and boost profitability. Learn how Steven used a test-and-learn approach, strategic media investments, and innovative distribution methods to build Ivory Coat from a small warehouse operation into a game-changing pet food brand.
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Watch EPISODE 03
CHAPTERS:
00:00 – Welcome to the Black Box of Media
01:01 – Introducing Steven Deveraux Stanford, Founder of Ivory Coat
03:16 – Key Milestones in Ivory Coat’s Journey
07:34 – Advice for First-Time Media Campaign Founders
10:06 – The Start of Ivory Coat
11:13 – Building Confidence in Digital Marketing
18:20 – Ivory Coat’s Test and Learn Approach
21:55 – Importance of Sampling and First Party Data
25:36 – Creating a Seamless Consumer Experience
27:38 – Media Advertising for Distributor Success
33:25 – Understanding Your Market and Product Winners
34:56 – The Importance of a Feedback Loop
36:55 – Understanding Your Sales Process
40:41 – Willingness to Fail Fast
45:20 – Competing with Industry Giants
48:11 – Summary of Key Takeaways
48:45 – Outro
Key
Takeaways
- Key milestones in Ivory Coat’s journey to global success.
- Practical advice on testing and optimising campaigns.
- Insights for founders making their first media investment.
- Strategies to support distributor success through advertising.
- Lessons from competing with major brands on a tight budget.
Guest Profile-
Steven Deveraux-Stanford
Steven Deveraux-Stanford is the founder of Ivory Coat, a premium pet food brand known for its high-quality, Australian-made products. With a strong focus on innovation and customer value, Steven successfully scaled Ivory Coat into a leading global brand by combining strategic marketing with a deep understanding of customer needs.
UNVEILING THE SECRETS OF
HIGH-PERFORMANCE MEDIA
ADVERTISING
Join your host, Aleisha McCall, as she lifts the lid on the hidden strategies of
high-performance media advertising with top experts, revealing actionable insights
to help you cut through the noise and drive real results.
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