Episode 04
Unlock the secrets to ROI mastery with expert strategies from marketing expert,
Dr. Lorel Colgin, to maximise your ad budget, boost profits, and drive growth.
Episode
Overview
Unlock the secrets to ROI mastery with host Aleisha McCall and marketing expert Dr. Lorel Colgin as they share expert tips, actionable strategies, and real-world insights to help you maximise your ad budget, boost profitability, and drive business growth.
Discover how small, consistent improvements can create game-changing results, even on a lean budget. Learn how the Children’s Medical Research Institute achieved record-breaking success through smart targeting, continuous optimisation strategies, and innovative media partnerships. From enhancing ROAS benchmarks to leveraging creative campaigns like Jeans for Genes, this episode is packed with practical advice for CMOs, marketing managers, and business owners striving to unlock growth potential.
Explore strategies to improve tracking, integrate online and offline channels, and delight audiences at every stage of the funnel. Whether you’re aiming to enhance your marketing impact or refine your media buying approach, this episode equips you with the tools to succeed.
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CHAPTERS:
00:00 – Welcome to The Black Box of Media Podcast – Episode 04
01:02 – Charity Success: Record-Breaking Results
01:45 – Introducing Dr. Lorel Colgin
03:07 – Understanding the Jeans for Genes Campaign
06:22 – 1% Improvements in Media Strategy
07:52 – Tracking Customer Journey Effectively
12:43 – Big Impact on a Small Budget
15:48 – Importance of Early Awareness Advertising
17:20 – Video Insight: Long-Form Content Benefits
20:15 – Low Budget, High Impact Marketing
23:50 – Planning for Extraordinary Campaign Results
26:25 – Complete Picture of Campaign Performance
29:38 – Key Levers at Each Funnel Stage
30:16 – Words of Wisdom from Dr. Lorel Colgin
34:50 – Advice for Marketing Managers
35:46 – Thank You for Listening
36:40 – Subscribe, Review, and Share
Key
Takeaways
- The power of consistent 1% improvements.
- How to achieve big results on a lean budget
- Leveraging media partnerships for amplified exposure.
- The importance of full-funnel tracking and integration.
- Key insights for maximising conversions at every stage.
Guest Profile-
Dr. Lorel Colgin
Dr. Lorel Colgin is the Head of Marketing and Communications at Children’s Medical Research Institute. With a PhD in Pathology and a Masters in Marketing, Dr Colgin combines scientific precision with strategic brand expertise to lead impactful campaigns for Jeans for Genes and other initiatives.
UNVEILING THE SECRETS OF
HIGH-PERFORMANCE MEDIA
ADVERTISING
Join your host, Aleisha McCall, as she lifts the lid on the hidden strategies of
high-performance media advertising with top experts, revealing actionable insights
to help you cut through the noise and drive real results.
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