Episode 05
Unlock the secrets to full funnel marketing success with special guest Liana Ling’s expert tips,
smart targeting, and optimisation strategies to drive 10X results for your media campaigns.
Episode
Overview
Discover the hidden strategies of full-funnel marketing as Aleisha McCall and guest Liana Ling share expert tips, smart targeting, and optimisation tactics to 10X your media results. Learn how to align your team, structure high-performing funnels, and leverage platforms like Meta and Google to maximise ROAS, boost profitability, and scale your business growth.
This episode dives into overcoming common pitfalls in lead generation and tracking, creating an omnichannel experience, and the importance of planning ahead for key sales periods like Black Friday. Discover how micro-optimisations and a disciplined testing approach can help achieve your benchmarks while staying focused on the ultimate goal—delivering measurable success.
If you’re ready to stop guessing and start implementing strategies that work, this episode is your ultimate guide. Don’t miss out on actionable insights to make your ad budget work harder. Subscribe now for more high-impact strategies, and let’s keep unlocking the black box of media together!
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Watch EPISODE 05
CHAPTERS:
00:00 – Intro
01:24 – Marketers Struggle with Full Funnel Marketing
05:02 – Strategic Management of Full Funnel Marketing
07:38 – Successful Full Funnel Marketing Campaign Example
13:18 – Creating and Refining a High Performing Funnel
16:57 – Defining Your Marketing Objectives
17:40 – Leveraging Platform Algorithms for Results
22:20 – Take Action
23:24 – Outro
Key
Takeaways
- How to structure and manage a high-performing funnel.
- Key metrics for tracking funnel performance.
- The most effective lead generation tactics for top brands.
- The power of testing and continuous optimisation.
- Insights for scaling lead generation systems with confidence.
Guest Profile-
Liana Ling
Liana Ling is a growth-focused marketing strategist and digital entrepreneur dedicated to helping businesses scale through cutting-edge marketing automation and lead generation strategies. With a background in law and extensive experience in digital marketing, Liana combines data-driven insights with actionable tactics to deliver real business results.
UNVEILING THE SECRETS OF
HIGH-PERFORMANCE MEDIA
ADVERTISING
Join your host, Aleisha McCall, as she lifts the lid on the hidden strategies of
high-performance media advertising with top experts, revealing actionable insights
to help you cut through the noise and drive real results.
Don’t miss a moment—subscribe and stay in the loop with every episode.