Get Involved in
The Black Box of Media!
Join your host, Aleisha McCall, as she lifts the lid on the hidden strategies of
high-performance media advertising with top experts, revealing actionable insights
to help you cut through the noise and drive real results.
UNVEILING THE SECRETS OF
HIGH-PERFORMANCE MEDIA ADVERTISING
© 2025 Ultimate Edge Communications
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BLACK BOX OF MEDIA
welcome to the
Brought to you by Ultimate Edge Communications, this is the podcast that reveals the hidden strategies behind high-performance media advertising. If you've ever wondered why some campaigns succeed while others flop, this is where we break it all down.
In each episode, host Aleisha McCall sits down with marketing experts, media buyers, and brand leaders to reveal the tactics, insights, and real-world case studies that drive results. No fluff, no jargon—just actionable advice to help you make media work harder for your business.
Whether you're a CMO, Marketing Manager, or Business Owner looking for an edge, this is your backstage pass to results-driven marketing. Together, let’s unlock the Black Box of Media—and transform the way you think about advertising.
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Latest & Featured Episodes
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Stay updated with the latest insights and expert interviews.
Unlocking AI for Marketing Success
Episode 01
Unlock AI-driven marketing success with Liana Ling’s expert insights on boosting ROAS.
Secrets to
ROI Mastery
Episode 04
COMING SOON
Learn how Dr. Lorel Colgin’s smart targeting and creative strategies drove record-breaking ROI.
Available
17 JUNE
Master Full Funnel
Marketing for 10X Results
Episode 05
COMING SOON
Discover how Liana Ling’s expert strategies can 10X your results with smarter targeting.
Available
1 JULY
Master High-Performance Media Strategies
Episode 02
COMING SOON
Explore powerful strategies with Rosie Risetto as she reveals how to balance brand building and performance marketing.
Available
20 MAY
Scaling Startups: Secrets to Competing with Giants
Episode 03
COMING SOON
Discover how Steven Deveraux-Stanford turned a startup into a household name with bold strategies.
Available
3 JUNE
Join your host, Aleisha McCall, as she lifts the lid on the hidden strategies of
high-performance media advertising with top experts, revealing actionable insights
to help you cut through the noise and drive real results.
Thank You for
Getting in Touch!
UNVEILING THE SECRETS OF
HIGH-PERFORMANCE MEDIA ADVERTISING
Aleisha McCall is a multi-award-winning entrepreneur and media advertising strategist. She’s the Founder and CEO of Ultimate Edge Communications—a results-driven marketing and media consultancy known for turning media spending into high-return investments.
For over 16 years, Aleisha has delivered market-beating results for hundreds of Business Owners, CMOs and Marketing Managers, helping them outperform competitors through proven strategies that create self-funded, scalable, and profitable campaigns.
Together with her team, she has crafted over $50 million in media campaigns, generating more than $200 million in sales and attracting over 1 million new prospects for her clients.
Aleisha mccall
What You’ll Gain from
The Black Box of Media
Learn the hidden tactics behind high-performance media campaigns.
INSIDER
STRATEGIES
Hear from media buyers,
CMOs, and brand leaders shaping the future of advertising.
EXPERT
CONVERSATIONS
Stay ahead of the curve and
make your media spend work
harder for your business.
COMPETITIVE
EDGE
No fluff, no jargon—just
practical advice you can
implement immediately.
ACTIONABLE
INSIGHTS
Discover what works (and what doesn’t) from top brands and marketing experts.
REAL-WORLD
CASE STUDIES
Future-focused trends and predictions to help you lead
change, not chase it.
STRATEGIC
FORESIGHT
improve your marketing
results in 3 easy steps
Subscribe to The Black Box
of Media Podcast.
Listen to new episodes
for expert insights.
Apply insights to your strategies and get results!
1
2
3
DISCOVER PROVEN TACTICS FROM TOP MARKETERS TO BOOST YOUR ROI AND OUTPERFORM THE COMPETITION
Listen & Subscribe
Don't miss an episode! Tune in on your favourite platform.
Latest & Featured Episodes
Stay updated with the latest insights and expert interviews.
Unlocking AI for Marketing Success
Episode 01
Unlock AI-driven marketing success with Liana Ling’s expert insights on boosting ROAS.
Master High-Performance Media Strategies
COMING SOON
Episode 02
Explore powerful strategies with Rosie Risetto as she reveals how to balance brand building and performance marketing.
Available
20 MAY
COMING SOON
Episode 03
Available
Scaling Startups: Secrets to Competing with Giants
Discover how Steven Devereaux-Stanford turned a startup into a household name with bold strategies.
3 JUNE
Secrets to
ROI Mastery
Learn how Dr. Lorel Colgin’s smart targeting and creative strategies drove record-breaking ROI.
Available
17 JUNE
Episode 04
COMING SOON
Master Full Funnel
Marketing for
10X Results
Discover how Liana Ling’s expert strategies can 10X your results with smarter targeting.
1 JULY
Episode 05
COMING SOON
Available
See What Experts Are Saying—
Real testimonials from marketers who’ve transformed their campaigns with insider insights!
SARAH ROBERTS
Ultimate Edge have developed a strong understanding of our business and consistently strive to deliver.
The team at Ultimate Edge have assisted us in making several technological enhancements which have improved the performance
of our media campaigns
in market.
Managing Director
Mortgage House
Aleisha McCall and her team at Ultimate Edge Communications have taken the time to understand our business, provide the strategies and guidance to help us grow, and help us implement these strategies on an ongoing basis which has allowed us to grow at such a rapid & exciting pace.
STEVEN DEVERAUX-STANDFORD
CEO & Founder
Ivory Coat
Ultimate Edge is constantly delivering for us and bringing new, innovative ideas to the table to make sure we keep succeeding. They have an incredible ability to translate our vision into strategic stages for our teams to work towards together. I have enormous confidence in UEC to activate our campaigns and deliver ROI for our business.
TAMSYN ALLEY
General Manager
Clear Skincare Clinics
We now have full transparency with every part of the media plan and this cannot be over-rated. I have never felt more confident that our campaign is in safe hands and will deliver the best result it can.
DANA ELLIOTT
Brand Marketing Manager
Jeans 4 Genes
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© 2025 Ultimate Edge Communications
We want to hear from you! Whether you have a powerful marketing insight, a guest recommendation, or a topic suggestion, we invite you to contribute to The Black Box of Media Podcast and help shape the conversation.
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