Get Involved in 
The Black Box of Media!

Join your host, Aleisha McCall, as she lifts the lid on the hidden strategies of 
high-performance media advertising with top experts, revealing actionable insights 
to help you cut through the noise and drive real results.

LISTEN NOW ▶︎

UNVEILING THE SECRETS OF 
HIGH-PERFORMANCE MEDIA ADVERTISING

© 2025 Ultimate Edge Communications

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BLACK BOX OF MEDIA 

welcome to the 

Brought to you by Ultimate Edge Communications, this is the podcast that reveals the hidden strategies behind high-performance media advertising. If you've ever wondered why some campaigns succeed while others flop, this is where we break it all down.

In each episode, host 
Aleisha McCall sits down with marketing experts, media buyers, and brand leaders to reveal the tactics, insights, and real-world case studies that drive results. No fluff, no jargon—just actionable advice to help you make media work harder for your business.

Whether you're a CMO, Marketing Manager, or Business Owner looking for an edge, this is your backstage pass to results-driven marketing. Together, let’s unlock the Black Box of Media—and transform the way you think about advertising.

podcast 

Latest & Featured Episodes

Ready to Get Started?

Take the next step while you wait for us to reach out

Stay updated with the latest insights and expert interviews.

Unlocking AI for Marketing Success

Episode 01

Unlock AI-driven marketing success with Liana Ling’s expert insights on boosting ROAS. 

Secrets to 
ROI Mastery

Episode 04

COMING SOON

Learn how Dr. Lorel Colgin’s smart targeting and creative strategies drove record-breaking ROI.  

LISTEN NOW ▶︎

Available 

17 JUNE 

Master Full Funnel 
Marketing for 10X Results

Episode 05

COMING SOON

Discover how Liana Ling’s expert strategies can 10X your results with smarter targeting.

LISTEN NOW ▶︎

Available 

1 JULY 

LISTEN NOW ▶︎

Master High-Performance Media Strategies

Episode 02

COMING SOON

Explore powerful strategies with Rosie Risetto as she reveals how to balance brand building and performance marketing. 

LISTEN NOW ▶︎

Available 

20 MAY 

Scaling Startups: Secrets to Competing with Giants

Episode 03

COMING SOON

Discover how Steven Deveraux-Stanford turned a startup into a household name with bold strategies.

LISTEN NOW ▶︎

Available 

3 JUNE 

Join your host, Aleisha McCall, as she lifts the lid on the hidden strategies of 
high-performance media advertising with top experts, revealing actionable insights 
to help you cut through the noise and drive real results.

Thank You for
Getting in Touch!

LISTEN NOW ▶︎

UNVEILING THE SECRETS OF 
HIGH-PERFORMANCE MEDIA ADVERTISING

Meet Your Host – 

Aleisha McCall is a multi-award-winning entrepreneur and media advertising strategist. She’s the Founder and CEO of Ultimate Edge Communications—a results-driven marketing and media consultancy known for turning media spending into high-return investments.

For over 16 years, Aleisha has delivered market-beating results for hundreds of Business Owners, CMOs and Marketing Managers, helping them outperform competitors through proven strategies that create self-funded, scalable, and profitable campaigns.

Together with her team, she has crafted over $50 million in media campaigns, generating more than $200 million in sales and attracting over 1 million new prospects for her clients.

Aleisha mccall 

What You’ll Gain from 
The Black Box of Media
 

Learn the hidden tactics behind high-performance media campaigns.

INSIDER

STRATEGIES

Hear from media buyers, 
CMOs, and brand leaders shaping the future of advertising.

EXPERT

CONVERSATIONS

Stay ahead of the curve and 
make your media spend work 
harder for your business.

COMPETITIVE

EDGE

No fluff, no jargon—just 
practical advice you can 
implement immediately.

ACTIONABLE

INSIGHTS

Discover what works (and what doesn’t) from top brands and marketing experts.

REAL-WORLD

CASE STUDIES

Future-focused trends and predictions to help you lead 
change, not chase it.

STRATEGIC

FORESIGHT

improve your marketing
results in 3 easy steps

Subscribe to The Black Box 
of Media Podcast.

 Listen to new episodes 
for expert insights.

Apply insights to your strategies and get results!

1

2

3

DISCOVER PROVEN TACTICS FROM TOP MARKETERS TO BOOST YOUR ROI AND OUTPERFORM THE COMPETITION

Listen & Subscribe

Don't miss an episode! Tune in on your favourite platform.

Latest & Featured Episodes

Stay updated with the latest insights and expert interviews. 

Unlocking AI for Marketing Success

Episode 01

Unlock AI-driven marketing success with Liana Ling’s expert insights on boosting ROAS. 

LISTEN NOW ▶︎

Master High-Performance Media Strategies

COMING SOON

Episode 02

LISTEN NOW ▶︎

Explore powerful strategies with Rosie Risetto as she reveals how to balance brand building and performance marketing. 

Available 

20 MAY 

COMING SOON

Episode 03

LISTEN NOW ▶︎

Available 

Scaling Startups: Secrets to Competing with Giants

Discover how Steven Devereaux-Stanford turned a startup into a household name with bold strategies.

3 JUNE 

Secrets to 
ROI Mastery

Learn how Dr. Lorel Colgin’s smart targeting and creative strategies drove record-breaking ROI.  

Available 

17 JUNE 

Episode 04

COMING SOON

LISTEN NOW ▶︎

Master Full Funnel 
Marketing for 
10X Results

Discover how Liana Ling’s expert strategies can 10X your results with smarter targeting.

1 JULY 

Episode 05

COMING SOON

LISTEN NOW ▶︎

Available 

See What Experts Are Saying—

Real testimonials from marketers who’ve transformed their campaigns with insider insights!

SARAH ROBERTS 

Ultimate Edge have developed a strong understanding of our business and consistently strive to deliver.
The team at Ultimate Edge have assisted us in making several technological enhancements which have improved the performance
of our media campaigns
in market.

Managing Director 
Mortgage House

Aleisha McCall and her team at Ultimate Edge Communications have taken the time to understand our business, provide the strategies and guidance to help us grow, and help us implement these strategies on an ongoing basis which has allowed us to grow at such a rapid & exciting pace.

STEVEN DEVERAUX-STANDFORD

CEO & Founder
Ivory Coat

Ultimate Edge is constantly delivering for us and bringing new, innovative ideas to the table to make sure we keep succeeding. They have an incredible ability to translate our vision into strategic stages for our teams to work towards together. I have enormous confidence in UEC to activate our campaigns and deliver ROI for our business. 

TAMSYN ALLEY 

General Manager 
Clear Skincare Clinics

We now have full transparency with every part of the media plan and this cannot be over-rated. I have never felt more confident that our campaign is in safe hands and will deliver the best result it can.

DANA ELLIOTT 

Brand Marketing Manager
Jeans 4 Genes

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to Boost YOUr 
Campaign Results!

© 2025 Ultimate Edge Communications

LISTEN NOW ▶︎

We want to hear from you! Whether you have a powerful marketing insight, a guest recommendation, or a topic suggestion, we invite you to contribute to The Black Box of Media Podcast and help shape the conversation.

READY TO LEVEL UP YOUR
MARKETING STRATEGIES?

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TRAILER HERE