Get Involved in
The Black Box of Media!
Join your host, Aleisha McCall, as she lifts the lid on the hidden strategies of high-performance media advertising with top experts, revealing actionable insights to help you cut through the noise and drive real results.
UNVEILING THE SECRETS OF HIGH-PERFORMANCE MEDIA ADVERTISING
© 2025 Ultimate Edge Communications
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YOUr Campaign Results!
BLACK BOX OF MEDIA
welcome to the
Brought to you by Ultimate Edge Communications,
The Black Box of Media is the podcast for marketers and business leaders who are done with surface-level thinking.
Each season, your host Aleisha McCall sits down with the operators, brand builders, and industry insiders who've figured out what actually works, and gets them to open up about it.
Whether you're managing a team, running a business, or trying to make sense of where your budget is actually going, Season 3 gives you the conversations that make you better at what you do.
podcast
Latest & Featured Episodes
Ready to Get Started?
Take the next step while you wait for us to reach out
Stay updated with the latest insights and expert interviews.
Unlocking AI for Marketing Success
Episode 01
Unlock AI-driven marketing success with Liana Ling’s expert insights on boosting ROAS.
Master High-Performance Media Strategies
Episode 02
Explore powerful strategies with Rosie Risetto as she reveals how to balance brand building and performance marketing.
Secrets to
ROI Mastery
Episode 04
Learn how Dr. Lorel Colgin’s smart targeting and creative strategies drove record-breaking ROI.
Master Full Funnel
Marketing for 10X Results
Episode 05
Discover how Liana Ling’s expert strategies can 10X your results with smarter targeting.
Scaling Startups: Secrets to Competing with Giants
Episode 03
Discover how Steven Deveraux-Stanford turned a startup into a household name with bold strategies.
season 1
Join your host, Aleisha McCall, as she lifts the lid on the hidden strategies of high-performance media advertising with top experts, revealing actionable insights to help you cut through the noise and drive real results.
Thank You for
Getting in Touch!
UNVEILING THE SECRETS OF HIGH-PERFORMANCE MEDIA ADVERTISING
Meet Your Host –
Aleisha McCall is a multi-award-winning entrepreneur and media advertising strategist, and the Founder and CEO of Ultimate Edge Communications.
For over 16 years she's helped hundreds of business owners, CMOs, and marketing managers outperform their competitors through media strategies that pay for themselves.
Together with her team, she's crafted over $50 million in media campaigns, generating more than $200 million in sales and attracting over 1 million new prospects for her clients.
Aleisha mccall
What You’ll Gain from
The Black Box of Media
Learn the hidden tactics behind high-performance media campaigns.
INSIDER
STRATEGIES
Hear from media buyers,
CMOs, and brand leaders shaping the future of advertising.
EXPERT
CONVERSATIONS
Stay ahead of the curve and
make your media spend work
harder for your business.
COMPETITIVE
EDGE
No fluff, no jargon—just
practical advice you can
implement immediately.
ACTIONABLE
INSIGHTS
Discover what works (and what doesn’t) from top brands and marketing experts.
REAL-WORLD
CASE STUDIES
Future-focused trends and predictions to help you lead
change, not chase it.
STRATEGIC
FORESIGHT
improve your marketing
results in 3 easy steps
Subscribe to The Black Box
of Media Podcast.
Listen to new episodes
for expert insights.
Apply insights to your strategies and get results!
1
2
3
DISCOVER PROVEN TACTICS FROM TOP MARKETERS TO BOOST YOUR ROI AND OUTPERFORM THE COMPETITION
Listen & Subscribe
Don't miss an episode! Tune in on your favourite platform.
Latest & Featured Episodes
Stay updated with the latest insights and expert interviews.
Unlocking AI for Marketing Success
Episode 01
Unlock AI-driven marketing success with Liana Ling’s expert insights on boosting ROAS.
Master High-Performance Media Strategies
Episode 02
Explore powerful strategies with Rosie Risetto as she reveals how to balance brand building and performance marketing.
Episode 03
Scaling Startups: Secrets to Competing with Giants
Discover how Steven Devereaux-Stanford turned a startup into a household name with bold strategies.
Secrets to
ROI Mastery
Learn how Dr. Lorel Colgin’s smart targeting and creative strategies drove record-breaking ROI.
Episode 04
Master Full Funnel
Marketing for
10X Results
Discover how Liana Ling’s expert strategies can 10X your results with smarter targeting.
Episode 05
See What Experts Are Saying—
Real testimonials from marketers who’ve transformed their campaigns with insider insights!
SARAH ROBERTS
Ultimate Edge have developed a strong understanding of our business and consistently strive to deliver.
The team at Ultimate Edge have assisted us in making several technological enhancements which have improved the performance
of our media campaigns
in market.
Managing Director
Mortgage House
Aleisha McCall and her team at Ultimate Edge Communications have taken the time to understand our business, provide the strategies and guidance to help us grow, and help us implement these strategies on an ongoing basis which has allowed us to grow at such a rapid & exciting pace.
STEVEN DEVERAUX-STANDFORD
CEO & Founder
Ivory Coat
Ultimate Edge is constantly delivering for us and bringing new, innovative ideas to the table to make sure we keep succeeding. They have an incredible ability to translate our vision into strategic stages for our teams to work towards together. I have enormous confidence in UEC to activate our campaigns and deliver ROI for our business.
TAMSYN ALLEY
General Manager
Clear Skincare Clinics
We now have full transparency with every part of the media plan and this cannot be over-rated. I have never felt more confident that our campaign is in safe hands and will deliver the best result it can.
DANA ELLIOTT
Brand Marketing Manager
Jeans 4 Genes
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Campaign Results!
© 2025 Ultimate Edge Communications
We want to hear from you! Whether you have a powerful marketing insight, a guest recommendation, or a topic suggestion, we invite you to contribute to The Black Box of Media Podcast and help shape the conversation.
READY TO LEVEL UP YOUR
MARKETING STRATEGIES?
WATCH THE SEASON 3
TRAILER HERE
Cracking the Code on Creative Consistency & Full-Funnel Strategy
Episode 06
Shaun Briggs, Director of Marketing, shares how Specsavers aligns full-funnel metrics with enduring campaigns.
Episode 09
Differentiating in a Saturated Market
Episode 06
Episode 10
Discover how Gavin Bell, GM of Marketing at Wesfarmers Health, builds standout positioning and drives growth in a crowded market.
Unlocking Hidden Drivers of Tourism Demand
Episode 06
Episode 06
Discover how Kim McConnie from Tourism & Events Queensland leverages media, UGC, and sustainability to inspire travel.
High-Performance Marketing in a Fast-Moving World
Episode 06
Learn how GM of Audience & Marketing at REA Group, Sarah Myers, uses AI, data, and platform-first creative for scale.
Episode 08
Real Estate Marketing Decoded
Episode 06
See how Harcourts International CMO, Trent Sutton, balances brand and lead generation to drive measurable results.
Episode 07
season 2
season 1
season 2
Differentiating in a Saturated Market
Episode 10
Discover how Gavin Bell, GM of Marketing at Wesfarmers Health, builds standout positioning and drives growth in a crowded market.
Cracking the Code on Creative Consistency and Full-Funnel Strategy
Episode 09
Shaun Briggs, Director of Marketing, shares how Specsavers aligns full-funnel metrics with enduring campaigns.
High-Performance Marketing in a Fast-Moving World
Episode 08
Learn how CMO of REA Group, Sarah Myers, uses AI, data, and platform-first creative for scale.
Real Estate Marketing Decoded
Episode 07
See how Harcourts International CMO, Trent Sutton, balances brand and lead generation to drive measurable results.
Unlocking Hidden Drivers of Tourism Demand
Episode 06
Discover how Kim McConnie from Tourism & Events Queensland leverages media, UGC, and sustainability to inspire travel.
rebuilDING A customer base beyond constant acquisition
Episode 11
How Bernadette Olivier broke The Volte out of a full acquisition loop and rebuilt the customer base from scratch.
WHAT REAL AI TRANSFORMATION LOOKS LIKE. most aren't ready.
Episode 13
Katrina Campbell on why you can’t just switch AI on, the data foundation that had to come first, & what changes once the groundwork is right.
Episode 13
REBRANDING A HERITAGE ICON UNDER PRESSURE
Episode 12
How Lauren Drummond rebranded Sydney Fish Market across a five-year, $830 million transformation on a timeline she didn't control.
Episode 12
season 3
8 IN 10 STORES DON'T HAVE A MARKETING PROBLEM
Episode 14
How Yvette Costi diagnoses the real issue across 130 Bloom's The Chemist stores before any marketing spend gets made.
Episode 03
Episode 14
REFRAMING MARKETING INVESTMENT CONVERSATIONS
How Tanya Marler reframes marketing investment as a long-term capital decision at Taylors Wines.
Episode 15
REFRAMING MARKETING INVESTMENT CONVERSATIONS
How Tanya Marler reframes marketing investment as a long-term capital decision at Taylors Wines.
Episode 15
8 IN 10 STORES DON'T HAVE A MARKETING PROBLEM
How Yvette Costi diagnoses the real issue across 130 Bloom's The Chemist stores before any marketing spend gets made.
Episode 14
WHAT REAL AI TRANSFORMATION LOOKS LIKE. most aren't ready.
Episode 13
Episode 13
Katrina Campbell on why you can’t just switch AI on, the data foundation that had to come first, & what changes once the groundwork is right.
REBRANDING A HERITAGE ICON UNDER PRESSURE
Episode 12
Episode 12
How Lauren Drummond rebranded Sydney Fish Market across a five-year, $830 million transformation on a timeline she didn't control.
rebuilDING A customer base beyond constant acquisition
How Bernadette Olivier broke The Volte out of a full acquisition loop and rebuilt the customer base from scratch.
Episode 11
season 3 – COMING SOON