Mobile device usage is becoming more and more prominent as time goes on. We as a society love our devices – and usage will only continue to increase as technology progresses and developers find ways to cater to mobile users more effectively.
So as a business owner, marketer or brand representative, it’s imperative that you understand the specifics of spreading your message via mobile. While there are plenty of universally applicable communication principles you may already be aware of, there are also mobile-specific considerations to keep in mind.
Considerations like:
Analytics
In order to succeed in the modern business arena, you must understand how to capture, interpret and apply learnings from data.
You probably already know that you should be on top of page views, conversion rates, bounce rates and everything else… but are you tracking mobile-specific performance as well? A lot of businesses miss out on this crucial step, and they suffer because of it.
Mobile-specific performance analytics can tell you a lot about how your audience behaves. It’s crucial to track not only how your desktop users respond to your messaging, but your mobile users as well. If you see any glaring differences, getting to the bottom of the reasons behind them could give you valuable insight.
Value
Communicating value is important in any business-related communication, but when it comes to mobile, there are specific parameters around how to do that successfully.
According to a recent study, mobile users spend about 85% of their session using apps.
If you fail to communicate the value of your app or offering quickly and successfully, the experience you provide might be lost within the sea of competing apps all fighting for your user’s attention.
Notifications
Only 42% of app users opt in to receive push notifications from the apps installed on their devices.
In order to succeed, you must make notifications part of the utility of your app and/or experience.
Too many brands blast them out without good reason – don’t be one of them. If there’s a way you can integrate notifications into the experience you provide organically, you will reap the benefit of an engaged and active audience.
Personalisation
It can seem like a lot to handle, but the more customisation you can integrate into your mobile communications, the better off you’ll be.
After all, your audience is comprised of individuals, each with unique stories, personalities and behaviours.
Mobile is a demanding channel – no doubt. There are a lot of ways people use their devices, and trying to create a personal communication stream for each and every individual would be an enormous undertaking.
Instead, split your audience into the most significant segments and create messaging for each. How you determine which segments to split them into is entirely up to you and your business.
Need a hand?
Ultimate Edge Communications are your one-stop media solution! Whether users are seeing your message via desktop, mobile or otherwise, we have the resources and experience to make sure you stand out in all the right ways.
If you’d like to know more, contact us here!
