The Gemmy Award for outstanding contribution to Ultimate Edge Communications

The Gemmy Award Characteristics

The Gemmy Award recognises Ultimate Edge staff members that live out 7 key characteristics.

The 7 characteristics of the Gemmy Award


The first person to do something or go somewhere, who shows that it is also possible for other people

Showing intelligence, or able to learn and understand things easily.

A feeling of energetic interest in a particular subject or activity and an eagerness to be involved in it.

Wanting to do something very much and not allowing anyone or any difficulties to stop you.

Using new methods or ideas.

Firm and not changing in your friendship with or support for a person or an organisation, or in your belief in your principle.

Willing to give money, help, kindness, etc., especially more than is usual or expected.

This eponymous award was presented in November 2019 in grateful recognition of Gemma Giam’s outstanding contributions to the revolutionary changes she implemented through several stages of our transitional evolution, creating quantum leaps in the automation and systemisation of our processes.

Gemma introduced significant innovations aggregating diverse data via advanced pivot tables to establish the logic that underpins our robust job management and campaign tracking systems so we could embrace the elusive, but much valued flextime corporate culture that proved a Godsend during the Covid-19 crisis.

In so doing, she was instrumental in the implementation of full project management accountability and transparency while revolutionising the integration of data and analytics across the 4 dimensions of the business:

This award also encompasses Gemma’s distinguished service to the company, adding to its moral values with her conscientious, sympathetic, kind, compassionate, open-minded and dignified approach toward her colleagues. She personifies youthful vigour, a fun spirit, some would describe as zestfulness.

She is an innovative and curious discoverer of distinctions versatile in the application of her craft as a gifted visual designer who can now assist in the pragmatic visualisation of data and analytics that we can now bring into our clients’ decision-making process.

She is a pioneering trailblazer deserving of being the inaugural recipient of this eponymous award that will only be conferred on those who meet her exacting standards of: determination, honesty, loyalty, intelligence, moral character, humanity and ‘ultimate’ playful spirit.

The Prize

As the winner of the 2019 Gemmy Award, Gemma was presented with an all-expenses paid trip for two to beautiful Bali, Indonesia.

The Gemmy Award design process

The Double Diamond process was applied to design the Gemmy Award.


The creative process began by collecting inspiration from trophies, sculptures, textures, typography, architectural and geometric forms. A mood board was created to explore the design direction and focus on its look and feel.


The Vilcek Prize designed by Stefan Sagmeister, a renowned Austrian-born US-based contemporary graphic designer and typographer was a great source of inspiration for the design of the Gemmy Award. The typographic base extruded to a point to form a pyramid reflecting the characteristics that are the foundations to the development of skill and evolution of those who are awarded the Gemmy award. A series of preliminary sketches were created to help define the design of the award.


Carefully set typography of the characteristics that the Gemmy Award embodies (trailblazer, intelligent, enthusiastic, determined, innovative, loyal and generous) was crafted to form the base of the award. The typographic base was then extruded to a point using 3d modelling software to form a vanishing point, symbolising the infinite potential and continuous development of the award recipients. The pyramid is coloured with Ultimate Edge Communications signature red, connecting the form with the company’s USP.

The pyramid is mounted on a square base which includes a description of the Gemmy Award and the names of the recipients. Like Segmeister’s design, the award can be displayed upright or rotated onto its side to display the set-out typography.


Several production options were explored such as creating a cast adopting metal or resin to form the pyramid and concrete for the base. The award will be 3d printed and mounted on a base with the description and recipient names directly printed on the base.