It’s beginning to feel a lot like Christmas! Consumers are in a mad rush to buy Christmas gifts and are spending big, while marketers are dialing up their sales tactics to compete for every holiday spending dollar. It’s not too late, you can still claim a slice of the action but you have to get creative.
One of the easiest and perhaps cost-effective ways to do that is tailor your email marketing campaigns with your audience in mind – holiday shoppers. What do they want? What are their expectations? What’s holding them back? Think like a holiday shopper would, you’re one of them… Armed with that customer insight you can then offer highly relevant and effective offers.
Here are 12 tips to get your emails opened and give your business a spike in sales this Christmas.
Tip 1: Clearly state what you have to offer with your unique value proposition. Once you know what your customer needs you can then tailor your email to your customers.
Tip 2: Pull out your best offers. Free shipping, free gift, 2 for 1 voucher… offering the biggest and best incentives becomes a necessity if you want to be competitive.
Tip 3: With the flood of Christmas offers crowding inboxes, one of the best ways to boost open rates is a juicy incentive in your email subject line to stand out and be opened.
Tip 4: Segment your database based on their past purchase history and product preferences. That will help you target them with the most relevant offer.
Tip 5: Include shipping cut-off dates for Christmas delivery and do it prominently. Especially important to avoid irate customers who don’t get their deliveries in time.
Tip 6: Snatch back sales from overseas competition with the promise of free shipping and gift returns or no taxes.
Tip 7: Set up order acknowledgements and email reminders to prompt customers to revisit their abandoned shopping cart.
Tip 8: Direct customers to key landing pages created for the holiday season with special Christmas offers.
Tip 9: Keep your festive messaging short and enticing with design to match and have a loud and clear call to action like BUY NOW!
Tip 10: Direct shoppers to different categories to make it easier for them to browse and shop. Frantic shoppers will appreciate a neat, efficient way of finding gifts for their loved ones.
Tip 11: Get social and share your exciting campaign on Facebook and twitter redirecting potential shoppers to your website or specific holiday offers.
Tip 12: Offer instant rewards for new customers. This could be free shipping, bonus gift wrapping or even early access to your end of year sale.
