Today we have a very special video for you.
In this short clip, you’ll see an entire movement happen in less than three minutes as a crowd of seated bystanders is transformed into a dance tornado made of human bodies.
Whether you’re “the lone nut” or “the first follower”, you’d better be prepared to stand out and do something different if you’re going to change the world.
This video shows us what that process looks like. At first, the dancing man sticks out like a sore thumb.
By the end of the video, the people who AREN’T dancing are the ones who stick out.
Looking to change the way people look at a product or an industry? Looking to do things your way?
You’re going to need two things:
First, you’ll need the courage to be “the lone nut.”
…And second, you’d better have the right marketing to inspire the invaluable “first follower.”
As it turns out, there are people who can help with that.