Nielsen has discovered in their annual Global Survey of E-commerce that not all age groups are shopping online to the same degree. And the age group that has grown up in the digital era — known as Millennials (age 21-34) — is leading the way.
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So what does this mean for you? Well that depends on who your target market is, what your product or service is & how much you can control this in your favour. Contact us or complete our Free Media Audit to determine the best strategy for your business.
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