Recently, in an ironic move, the online social media giant Facebook went offline, buying full-page ads in newspapers across the UK and America to apologise for the Cambridge Analytica scandal.
In a signed apology letter, Facebook founder and CEO, Mark Zuckerberg said sorry for the breach of trust, where the company Cambridge Analytica mined the data of more than 50 million Facebook users that informed the ad targeting campaign to get Donald Trump elected as US president in 2016.
The ad said: “We have a responsibility to protect your information. If we can’t, we don’t deserve it. You may have heard about a quiz app built by a university researcher that leaked Facebook data of millions of people in 2014. This was a breach of trust, and I’m sorry we didn’t do more at the time. We’re now taking steps to make sure this doesn’t happen again.”
Read the full ad below:
Source: adnews.com.au
Since then, Facebook has faced backlash, from a #DeleteFacebook campaign trending on Twitter, to a sharp drop in share prices wiping billions off its valuation over fears that the scandal will result in regulations on the digital advertising industry. Only time will tell.
